SGX Market Strategist, Equity & Fixed Income, Singapore Exchange Ltd (SGX)

Geoff Howie

SGX Market Strategist, Equity & Fixed Income

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Singapore Exchange Ltd (SGX)

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Equity Bottom-Up

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    <div class='content-caption'>Halcyon Agri - CEO</div>
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<p>Relentless in his pursuit of excellence, rubber industry veteran David Li Xuetao always plays to win.<br><br>
“My passion is winning - that’s my definitive goal,” said the Chief Executive Officer of SGX-listed natural rubber supplier Halcyon Agri Corporation Ltd. “I want Halcyon Agri, and myself, to be the best we can be in the natural rubber industry.”<br><br>
“My deep-seated passion and belief in the business of natural rubber is driven by the fact that it’s a strategically important but scarce raw material for the world. Without rubber, the world will stop moving as there would be no tyres! This passion keeps me going, and I’m determined to inspire changes in this critical industry,” he added.<br><br>
Li, who holds a Bachelor of Economics degree from Beijing’s University of International Business and Economics, and a Master of Change Management from Bl Norwegian School of Management at Fudan University, was appointed Halcyon Agri’s CEO in June 2020. <br><br>
Formerly the CEO of GMG Global Ltd, Li has more than two decades of experience in the tyre, synthetic rubber and natural rubber industry. He has held various senior positions in Sinochem International Corporation (SIC) and Sinochem Group (SG), including Deputy Director of Strategy Development, Department of Chemical SBU at SG and SIC, as well as Vice President of SIC and CEO of its Rubber Business Division.<br><br>
In 2016, Halcyon Agri acquired Mainboard-listed GMG Global and SIC’s natural rubber assets through a cash and share swap. Consequently, SIC became Halcyon Agri's major shareholder. GMG Global was subsequently delisted from SGX and became Halcyon Agri’s wholly owned subsidiary, with its businesses being allocated amongst various divisions within the Group.<br><br>
“During my tenure as the head of the SIC rubber division, I spearheaded the strategy to build a global, publicly listed and vertically integrated natural rubber supply chain manager,” Li recounted.<br><br>
“To achieve this, our team had drawn up a well-defined acquisition roadmap, through which we completed a series of high-value acquisitions, including GMG Global and Halcyon Agri. This allowed us to consolidate our global natural rubber assets into a single listed platform, which would facilitate the merger of expertise and economies of scale.”<br><br>
Today, Halcyon Agri is the world's leading rubber company, with an integrated global network spanning plantations, processing, and distribution of high-quality and sustainable rubber.<br><br>
Headquartered in Singapore, the Group owns and operates significant assets along the natural rubber value chain, and distributes a range of natural rubber grades, latex and specialised rubber for the tyre and non-tyre industries. <br><br>
The Group has 38 processing factories in major rubber-producing regions, with a production capacity of 1.6 million metric tonnes per annum, and is one of the largest owners of commercially operated rubber plantations globally.<br><br>
Its multinational workforce numbers more than 15,000 in over 100 locations worldwide, while its key operating assets are situated in Indonesia, Malaysia, Thailand, China and Africa.<br><br>
The Group has two major business units: Halcyon Rubber Company (HRC) and Corrie MacColl (CMC). HRC is the pre-eminent supplier of natural rubber to the global tyre fraternity. CMC offers integrated supply chain services to the global non-tyre and specialty tyre segments, providing third-party sourced rubber products, as well as in-house, fully traceable rubber and latex products from its own plantations.<br><br><strong>Digitalisation Drive</strong><br><br>
For Li, maintaining a strong people focus and an inclusive management style are priorities as he leads Halcyon Agri into the next stage of development.<br><br>
“I believe it’s the people who will write the history and create the future - an organisation can achieve sustainable growth only if it has the right talent to consistently create and deliver value to its stakeholders,” he said.<br><br>
At the same time, the 51-year-old believes a good leader is defined by both mettle and mindset. “I would characterise my core leadership style as ’humble but fearless, peaceful but persistent’,” he added.<br><br>
“A winning mentality is also important. There’s a saying that ‘a team is only as strong as its weakest link’, so I seek to inculcate these values in my team members. I have a strong team, and I strive to build on this foundation, formulate the right strategies for the business, and motivate them to scale greater heights.”<br><br>
One key strategy for the Group, in particular, is digitalisation. “Digitalisation will be a key trend influencing the future of the natural rubber industry and the wider commodities sector,” he pointed out.<br><br>
“HeveaConnect, a start-up we’ve incubated in-house three years back to drive digitalisation in the natural rubber industry, is now gaining industry acceptance. We’re looking to explore more initiatives along this line.”<br><br>
Li also remains a strong proponent of vertical integration. “Increased mobility will inevitably drive the surge in consumption of natural rubber-based products. Since we already have a strong presence upstream, we’re looking to further accelerate our growth, which may include downstream opportunities along the natural rubber supply chain.”<br><br>
Halcyon Agri is also benefiting from the e-commerce boom following a pandemic-induced shift in consumption patterns.<br><br>
“The surge in e-commerce adoption has propelled a spike in overall delivery vehicle utilisation and miles, which in turn translates to higher natural rubber demand for replacement tyres,” Li pointed out.<br><br>
“This is on top of the already-prominent sharing economy, where the introduction of Mobility-as-a-Service has increased vehicles’ on-road time, and improved overall vehicle utilisation, which in turn consumes more rubber. We believe our market positioning will allow us to capitalise on this trend.”<br><br>
Measures to curb the spread of COVID-19 have also sent the global supply chain into a tailspin, prompting companies to rethink their production and distribution strategies. “As a leading integrated natural rubber player, Halcyon Agri’s presence across key origins and destinations is a strategic advantage,” he added.<br><br>
“We’re leveraging our strong global sourcing capability and distribution network to overcome logistical constraints, working closely with clients to fulfil their needs. This enables us to take advantage of the demand vacuum, as smaller rubber players exit the industry amidst financial difficulties caused by the pandemic.”<br><br><strong>Turning Risks into Opportunities</strong><br><br>
While growth opportunities abound, Halcyon Agri must also contend with a number of industry risks, such as a dwindling supply, Li noted.<br><br>
“Around 85% of natural rubber supply comes from smallholders, but years of unprofitable prices have discouraged new plantings and forced farmers to de-prioritise plantation maintenance, or simply abandon the trade altogether. Under-maintained plantations are also susceptible to tree diseases and shorter lifecycles. These developments represent imminent supply risk to the industry,” he added.<br><br>
Besides strategic investments in natural rubber plantations to mitigate this risk, Halcyon Agri also seeks to boost current industry practices. These include training smallholders to develop good agricultural principles in its operating areas.<br><br>
One example is the Group’s Cameroon Outgrower Programme, which aims to provide up to 13,000 smallholder farmers with agricultural education and financing to cultivate sustainable and fully traceable latex. <br><br>
Additionally, in the area of rubber prices, HeveaConnect’s digital marketplace seeks to revolutionise price discovery for sustainably produced natural rubber, so smallholders can be fairly and adequately remunerated for the additional cost and effort associated with sustainable cultivation.   <br><br>
“There has never been a time where sustainability is this closely linked to the success of an industry, the impending rubber shortage is real if we don’t do something about the price discovery process,” Li pointed out.<br><br>
“The smallholders must be fairly rewarded for their contribution to the natural rubber supply chain in following responsible and sustainable practices, and consumers cannot expect to be paying the same price as before if they want sustainable products.”<br><br>
Looming large in the background is climate risk, which is even more of an issue for Halcyon Agri, which owns some of the world’s largest commercial rubber plantations, Li said.<br><br>
“We’ve pledged zero-deforestation vis-à-vis our own plantation operations, and have recently aligned with GPSNR’s Policy Framework, which lists concrete commitments to address environmental harm, human rights and inequity in the natural rubber supply chain,” he noted, referring to the Global Platform for Sustainable Natural Rubber.<br><br>
GPSNR is a membership-driven platform that aims to bring various stakeholders in the natural rubber value chain together. Its Policy Framework are aligned with international norms such as the UN Global Compact, as well as the UN Guiding Principles for Business and Human Rights. <br><br>
“For our next goal, we’re laying the foundation to contribute towards the climate change agenda. This will involve setting ambitious science-based, net-zero targets, and building resilience against climate effects on our business,” he added.<br><br>
“These comprise the core elements of Halcyon Agri’s ESG strategy, which remains cognisant of the environmental and social developments across our value chain. We’re determined to ensure that our business operations and strategy formulation are in line with these ESG goals.”<br><br><br><strong>Halcyon Agri Corporation Ltd</strong><br><br>
Headquartered in Singapore and listed on SGX, Halcyon Agri owns and operates significant assets along the natural rubber value chain, and distributes a range of natural rubber grades, latex and specialised rubber for the tyre and non-tyre industries. With 38 processing factories in most major rubber producing origins and a production capacity of 1.6 million mT per annum, it is one of the largest owners of commercially operated rubber plantations globally. Halcyon Agri has a multinational workforce of more than 15,000 employees in over 100 locations globally. The Group has two major business units: HRC Group, the pre-eminent supplier of natural rubber to the global tyre fraternity, and CMC Group, a leading provider of specialist polymers for industrial and non-tyre applications.<br><br>
The company website is: <strong><a href="https://www.halcyonagri.com/en/">www.halcyonagri.com </a></strong><br><br>
Click <a href="https://www.sgx.com/securities/equities/5VJ"><strong>here</strong> </a>for the company's StockFacts page.<br><br>
For the quarter ended 30 September 2021 business update, click <a href="https://links.sgx.com/1.0.0/corporate-announcements/XABABDISMAR02HIS/690332_HAC_Interim_Update_Q3_2021.pdf"><strong>here</strong></a>.<br><br><br><br><strong>About kopi-C: the Company brew</strong></p>

<p><strong>Text: Jennifer Tan-Stanisic</strong><br><strong>Photo: Company file</strong><br><br><em>kopi-C </em>is a regular column on the SGX Research website that features C-level executives of leading companies listed on Singapore Exchange. These interviews are profiles of senior management aimed at helping investors better understand the individuals who run these corporations.<br><br>
For previous editions of <em>kopi-C: the Company brew,</em> please click <a href="https://www.sgx.com/research-education/market-dialogues">here</a>.  <br><br>
For more information, or if you would like your senior executives to be featured on SGX Market Dialogues, please send suggestions to <a href="https://www.sgx.com/jennifer.t@sgx.com">jennifer.t@sgx.com</a>.</p>
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    Halcyon Agri - CEO


Relentless in his pursuit of excellence, rubber industry veteran David Li Xuetao always plays to win.  
“My passion is winning - that’s my definitive goal,” said the Chief Executive Officer of SGX-listed natural rubber supplier Halcyon Agri Corporation Ltd. “I want Halcyon Agri, and myself, to be the best we can be in the natural rubber industry.”  
“My deep-seated passion and belief in the business of natural rubber is driven by the fact that it’s a strategically important but scarce raw material for the world. Without rubber, the world will stop moving as there would be no tyres! This passion keeps me going, and I’m determined to inspire changes in this critical industry,” he added.  
Li, who holds a Bachelor of Economics degree from Beijing’s University of International Business and Economics, and a Master of Change Management from Bl Norwegian School of Management at Fudan University, was appointed Halcyon Agri’s CEO in June 2020.   
Formerly the CEO of GMG Global Ltd, Li has more than two decades of experience in the tyre, synthetic rubber and natural rubber industry. He has held various senior positions in Sinochem International Corporation (SIC) and Sinochem Group (SG), including Deputy Director of Strategy Development, Department of Chemical SBU at SG and SIC, as well as Vice President of SIC and CEO of its Rubber Business Division.  
In 2016, Halcyon Agri acquired Mainboard-listed GMG Global and SIC’s natural rubber assets through a cash and share swap. Consequently, SIC became Halcyon Agri's major shareholder. GMG Global was subsequently delisted from SGX and became Halcyon Agri’s wholly owned subsidiary, with its businesses being allocated amongst various divisions within the Group.  
“During my tenure as the head of the SIC rubber division, I spearheaded the strategy to build a global, publicly listed and vertically integrated natural rubber supply chain manager,” Li recounted.  
“To achieve this, our team had drawn up a well-defined acquisition roadmap, through which we completed a series of high-value acquisitions, including GMG Global and Halcyon Agri. This allowed us to consolidate our global natural rubber assets into a single listed platform, which would facilitate the merger of expertise and economies of scale.”  
Today, Halcyon Agri is the world's leading rubber company, with an integrated global network spanning plantations, processing, and distribution of high-quality and sustainable rubber.  
Headquartered in Singapore, the Group owns and operates significant assets along the natural rubber value chain, and distributes a range of natural rubber grades, latex and specialised rubber for the tyre and non-tyre industries.   
The Group has 38 processing factories in major rubber-producing regions, with a production capacity of 1.6 million metric tonnes per annum, and is one of the largest owners of commercially operated rubber plantations globally.  
Its multinational workforce numbers more than 15,000 in over 100 locations worldwide, while its key operating assets are situated in Indonesia, Malaysia, Thailand, China and Africa.  
The Group has two major business units: Halcyon Rubber Company (HRC) and Corrie MacColl (CMC). HRC is the pre-eminent supplier of natural rubber to the global tyre fraternity. CMC offers integrated supply chain services to the global non-tyre and specialty tyre segments, providing third-party sourced rubber products, as well as in-house, fully traceable rubber and latex products from its own plantations.  Digitalisation Drive  
For Li, maintaining a strong people focus and an inclusive management style are priorities as he leads Halcyon Agri into the next stage of development.  
“I believe it’s the people who will write the history and create the future - an organisation can achieve sustainable growth only if it has the right talent to consistently create and deliver value to its stakeholders,” he said.  
At the same time, the 51-year-old believes a good leader is defined by both mettle and mindset. “I would characterise my core leadership style as ’humble but fearless, peaceful but persistent’,” he added.  
“A winning mentality is also important. There’s a saying that ‘a team is only as strong as its weakest link’, so I seek to inculcate these values in my team members. I have a strong team, and I strive to build on this foundation, formulate the right strategies for the business, and motivate them to scale greater heights.”  
One key strategy for the Group, in particular, is digitalisation. “Digitalisation will be a key trend influencing the future of the natural rubber industry and the wider commodities sector,” he pointed out.  
“HeveaConnect, a start-up we’ve incubated in-house three years back to drive digitalisation in the natural rubber industry, is now gaining industry acceptance. We’re looking to explore more initiatives along this line.”  
Li also remains a strong proponent of vertical integration. “Increased mobility will inevitably drive the surge in consumption of natural rubber-based products. Since we already have a strong presence upstream, we’re looking to further accelerate our growth, which may include downstream opportunities along the natural rubber supply chain.”  
Halcyon Agri is also benefiting from the e-commerce boom following a pandemic-induced shift in consumption patterns.  
“The surge in e-commerce adoption has propelled a spike in overall delivery vehicle utilisation and miles, which in turn translates to higher natural rubber demand for replacement tyres,” Li pointed out.  
“This is on top of the already-prominent sharing economy, where the introduction of Mobility-as-a-Service has increased vehicles’ on-road time, and improved overall vehicle utilisation, which in turn consumes more rubber. We believe our market positioning will allow us to capitalise on this trend.”  
Measures to curb the spread of COVID-19 have also sent the global supply chain into a tailspin, prompting companies to rethink their production and distribution strategies. “As a leading integrated natural rubber player, Halcyon Agri’s presence across key origins and destinations is a strategic advantage,” he added.  
“We’re leveraging our strong global sourcing capability and distribution network to overcome logistical constraints, working closely with clients to fulfil their needs. This enables us to take advantage of the demand vacuum, as smaller rubber players exit the industry amidst financial difficulties caused by the pandemic.”  Turning Risks into Opportunities  
While growth opportunities abound, Halcyon Agri must also contend with a number of industry risks, such as a dwindling supply, Li noted.  
“Around 85% of natural rubber supply comes from smallholders, but years of unprofitable prices have discouraged new plantings and forced farmers to de-prioritise plantation maintenance, or simply abandon the trade altogether. Under-maintained plantations are also susceptible to tree diseases and shorter lifecycles. These developments represent imminent supply risk to the industry,” he added.  
Besides strategic investments in natural rubber plantations to mitigate this risk, Halcyon Agri also seeks to boost current industry practices. These include training smallholders to develop good agricultural principles in its operating areas.  
One example is the Group’s Cameroon Outgrower Programme, which aims to provide up to 13,000 smallholder farmers with agricultural education and financing to cultivate sustainable and fully traceable latex.   
Additionally, in the area of rubber prices, HeveaConnect’s digital marketplace seeks to revolutionise price discovery for sustainably produced natural rubber, so smallholders can be fairly and adequately remunerated for the additional cost and effort associated with sustainable cultivation.     
“There has never been a time where sustainability is this closely linked to the success of an industry, the impending rubber shortage is real if we don’t do something about the price discovery process,” Li pointed out.  
“The smallholders must be fairly rewarded for their contribution to the natural rubber supply chain in following responsible and sustainable practices, and consumers cannot expect to be paying the same price as before if they want sustainable products.”  
Looming large in the background is climate risk, which is even more of an issue for Halcyon Agri, which owns some of the world’s largest commercial rubber plantations, Li said.  
“We’ve pledged zero-deforestation vis-à-vis our own plantation operations, and have recently aligned with GPSNR’s Policy Framework, which lists concrete commitments to address environmental harm, human rights and inequity in the natural rubber supply chain,” he noted, referring to the Global Platform for Sustainable Natural Rubber.  
GPSNR is a membership-driven platform that aims to bring various stakeholders in the natural rubber value chain together. Its Policy Framework are aligned with international norms such as the UN Global Compact, as well as the UN Guiding Principles for Business and Human Rights.   
“For our next goal, we’re laying the foundation to contribute towards the climate change agenda. This will involve setting ambitious science-based, net-zero targets, and building resilience against climate effects on our business,” he added.  
“These comprise the core elements of Halcyon Agri’s ESG strategy, which remains cognisant of the environmental and social developments across our value chain. We’re determined to ensure that our business operations and strategy formulation are in line with these ESG goals.”   Halcyon Agri Corporation Ltd  
Headquartered in Singapore and listed on SGX, Halcyon Agri owns and operates significant assets along the natural rubber value chain, and distributes a range of natural rubber grades, latex and specialised rubber for the tyre and non-tyre industries. With 38 processing factories in most major rubber producing origins and a production capacity of 1.6 million mT per annum, it is one of the largest owners of commercially operated rubber plantations globally. Halcyon Agri has a multinational workforce of more than 15,000 employees in over 100 locations globally. The Group has two major business units: HRC Group, the pre-eminent supplier of natural rubber to the global tyre fraternity, and CMC Group, a leading provider of specialist polymers for industrial and non-tyre applications.  
The company website is: www.halcyonagri.com   
Click here for the company's StockFacts page.  
For the quarter ended 30 September 2021 business update, click here.    About kopi-C: the Company brew

Text: Jennifer Tan-Stanisic Photo: Company file  kopi-C is a regular column on the SGX Research website that features C-level executives of leading companies listed on Singapore Exchange. These interviews are profiles of senior management aimed at helping investors better understand the individuals who run these corporations.  
For previous editions of kopi-C: the Company brew, please click here.    
For more information, or if you would like your senior executives to be featured on SGX Market Dialogues, please send suggestions to jennifer.t@sgx.com.



Halcyon Agri: A Leading Natural Rubber Franchise

<p><em><strong>Non- SGX Report: These equity research reports are not written by the SGX.</strong>&nbsp;SGX supports the distribution of the research reports by external contributors. Please refer to the Disclaimer in the attached report.</em></p>
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<h2>Halcyon Agri Corporation Limited</h2>
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<h3>Riding on rubber demand</h3>
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<p><strong>Halcyon Agri Corporation Limited is involved in the production, processing and distribution of various natural rubber grades.</strong> Through its wholly-owned subsidiaries HRC and CMC, the Group owns a total of 4 plantations, 38 processing plants, and distribution centers across key geographical areas. Sales to tyre makers makes up around 70% of total revenue.</p>
<p><strong>Rubber consumption is on the rise.</strong> Recovery in global mobility of people and goods, economic development, and rise of sharing economy are putting more cars on the road. About 70% of world rubber consumption goes into the tyre industry of which ~75% are for tyre replacement.</p>
<p><strong>Future supplies are curtailed as low rubber prices in the past few years dissuade planting investment and maintenance.</strong> Other factors such as fungal disease and extreme weather conditions pose immediate threat to current and future rubber yield. Increased consumption and tighter supply will underpin rubber price.</p>
<p><strong>Adoption of HeveaConnect platform among industry players</strong> (i.e rubber producers, tyre makers) to gain ground as they seek for more transparent and sustainability-focused rubber trades. SGX holds a 9.1% stake in HC. HC charges a fee for every mT of rubber traded on the digital platform.</p>
<p><strong>ASP and raw material cost trends in line with rubber prices.</strong> The Group sourced a substantial majority (c.95%) of its feedstock from independent smallholders, therefore cost of raw materials follows rubber prices closely. Extreme weather conditions which affect supplies could further erode purchasers’ margin. In the near term, resurgence of Omicron variant could see rubber prices falling. In the long term, rubber prices could be supported by a tightening supply.</p>
<p><strong>Key risks:</strong> Variant resurgence, volatility in rubber prices and foreign currency risk as purchases from smallholders are paid in their local currencies while sale proceeds are mainly received in USD.</p>
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Non- SGX Report: These equity research reports are not written by the SGX.&nbsp;SGX supports the distribution of the research reports by external contributors. Please refer to the Disclaimer in the attached report.




Halcyon Agri Corporation Limited




Riding on rubber demand




Halcyon Agri Corporation Limited is involved in the production, processing and distribution of various natural rubber grades. Through its wholly-owned subsidiaries HRC and CMC, the Group owns a total of 4 plantations, 38 processing plants, and distribution centers across key geographical areas. Sales to tyre makers makes up around 70% of total revenue.
Rubber consumption is on the rise. Recovery in global mobility of people and goods, economic development, and rise of sharing economy are putting more cars on the road. About 70% of world rubber consumption goes into the tyre industry of which ~75% are for tyre replacement.
Future supplies are curtailed as low rubber prices in the past few years dissuade planting investment and maintenance. Other factors such as fungal disease and extreme weather conditions pose immediate threat to current and future rubber yield. Increased consumption and tighter supply will underpin rubber price.
Adoption of HeveaConnect platform among industry players (i.e rubber producers, tyre makers) to gain ground as they seek for more transparent and sustainability-focused rubber trades. SGX holds a 9.1% stake in HC. HC charges a fee for every mT of rubber traded on the digital platform.
ASP and raw material cost trends in line with rubber prices. The Group sourced a substantial majority (c.95%) of its feedstock from independent smallholders, therefore cost of raw materials follows rubber prices closely. Extreme weather conditions which affect supplies could further erode purchasers’ margin. In the near term, resurgence of Omicron variant could see rubber prices falling. In the long term, rubber prices could be supported by a tightening supply.
Key risks: Variant resurgence, volatility in rubber prices and foreign currency risk as purchases from smallholders are paid in their local currencies while sale proceeds are mainly received in USD.













(Non-SGX Report) Halcyon Agri Corporation Limited - Riding on Rubber Demand

<h2>10 in 10 – Halcyon Agri</h2>
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<p><strong>10 Questions for Halcyon Agri</strong></p>
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<p><strong>Company Overview</strong></p>
<p>Halcyon Agri is a leading supply chain franchise of natural rubber with a production capacity of 1.63 million metric tonnes per annum. It owns 38 processing factories in most major rubber producing origins and produces sustainable natural rubber under the audited HEVEAPRO brand. Halcyon Agri is headquartered in Singapore and has about 16,000 employees in over 50 locations.</p>
<p><em>Link to StockFacts company page</em></p>
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<p><strong>1. What are some recent notable developments for Halcyon Agri?</strong></p>
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<p>Launch of BOUNCE, the world’s first sustainable rubber movement anchored by UN SDGs, and digitalisation of production process through Halcyon Data Centre (HDC) 2.0 and Internet of Things technology to allow seamless recording and live monitoring of production data.</p>
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<p>Continue to forge strong partnerships with global and local NGOs and industry bodies such as the Global Platform for Sustainable Natural Rubber (GPSNR), World Wildlife Fund, ProForest, Rainforest Alliance, Alliance for Water Stewardship, financiers (e.g. DBS bank) and industry participants (e.g. Michelin, ITOCHU).</p>
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<p>Rolling out of HeveaConnect with 4 cornerstone customers. Enhanced features with HeveaConnect Mobile offering convenience to both buyers and sellers to negotiate and confirm terms on the go, and allows greater flexibility for work-from-home arrangements.</p>
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<p><strong>2. Could you elaborate on rubber as a commodity and how Halcyon Agri plays a role in the global natural rubber scene?</strong></p>
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<p>We are of the view that rubber needs to be de-linked as a commodity as it is inextricably linked with mobility.</p>
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<p>As the world’s leading rubber franchise, we believe that we have full control over the entire value chain from growing and sourcing to production and distribution. Halcyon has 11% global market share of natural rubber supplied to worldwide tyre production, 16% standard Indonesian rubber market share (Indonesia supplies 21% of the world’s natural rubber), and 9% global natural rubber and latex market share.</p>
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10 in 10 – Halcyon Agri




10 Questions for Halcyon Agri




Company Overview
Halcyon Agri is a leading supply chain franchise of natural rubber with a production capacity of 1.63 million metric tonnes per annum. It owns 38 processing factories in most major rubber producing origins and produces sustainable natural rubber under the audited HEVEAPRO brand. Halcyon Agri is headquartered in Singapore and has about 16,000 employees in over 50 locations.
Link to StockFacts company page








1. What are some recent notable developments for Halcyon Agri?






Launch of BOUNCE, the world’s first sustainable rubber movement anchored by UN SDGs, and digitalisation of production process through Halcyon Data Centre (HDC) 2.0 and Internet of Things technology to allow seamless recording and live monitoring of production data.


Continue to forge strong partnerships with global and local NGOs and industry bodies such as the Global Platform for Sustainable Natural Rubber (GPSNR), World Wildlife Fund, ProForest, Rainforest Alliance, Alliance for Water Stewardship, financiers (e.g. DBS bank) and industry participants (e.g. Michelin, ITOCHU).


Rolling out of HeveaConnect with 4 cornerstone customers. Enhanced features with HeveaConnect Mobile offering convenience to both buyers and sellers to negotiate and confirm terms on the go, and allows greater flexibility for work-from-home arrangements.










2. Could you elaborate on rubber as a commodity and how Halcyon Agri plays a role in the global natural rubber scene?






We are of the view that rubber needs to be de-linked as a commodity as it is inextricably linked with mobility.


As the world’s leading rubber franchise, we believe that we have full control over the entire value chain from growing and sourcing to production and distribution. Halcyon has 11% global market share of natural rubber supplied to worldwide tyre production, 16% standard Indonesian rubber market share (Indonesia supplies 21% of the world’s natural rubber), and 9% global natural rubber and latex market share.










10 in 10 – Halcyon Agri: 10 Questions for Halcyon Agri

<p>Rubber - the stretchy, durable material made from milky-white latex and found in everything from condoms to car tyres - holds a particular magic for Robert Meyer.</p>
<p>The Chief Executive Officer of SGX-listed Halcyon Agri Corporation Ltd grew up with rubber factories as his playground.</p>
<p>"My father was a rubber trader, and introduced me to the business when I was very young. For most of my childhood, rubber was always at the dinner table," recalled German-born Meyer, whose family moved to Singapore just before he turned one.</p>
<p>"I remember sitting in the back of Dad's car every second Saturday of the month, driving up and down the highways in Malaysia to visit rubber factories."</p>

Rubber - the stretchy, durable material made from milky-white latex and found in everything from condoms to car tyres - holds a particular magic for Robert Meyer.
The Chief Executive Officer of SGX-listed Halcyon Agri Corporation Ltd grew up with rubber factories as his playground.
"My father was a rubber trader, and introduced me to the business when I was very young. For most of my childhood, rubber was always at the dinner table," recalled German-born Meyer, whose family moved to Singapore just before he turned one.
"I remember sitting in the back of Dad's car every second Saturday of the month, driving up and down the highways in Malaysia to visit rubber factories."

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