Brief Multi-Strategy: Zozo Competition: Locondo up 48%, Unveils Store Franchise, Adds Higher End Brands and more

In this briefing:

  1. Zozo Competition: Locondo up 48%, Unveils Store Franchise, Adds Higher End Brands

1. Zozo Competition: Locondo up 48%, Unveils Store Franchise, Adds Higher End Brands

Locondo1 20180308 001

Locondo (3558 JP) has for long talked up its plans to become a major player in the fashion e-commerce market and a rival to ZOZO (3092 JP).

This hasn’t happened yet, but the e-commerce firm hasn’t given up and now plans to create a chain of franchised Locondo stores to build its name.

Locondo posted GMV growth of 48.4% in FY2018 ending February to ¥14.1 billion and sales rose 68.9% to ¥6.7 billion.

Like Zozo, Locondo is also launching its own private brands and to differentiate from Zozo is introducing a high-end online mall called Locondo Department.

Last month, Locondo acquired a mobile fashion mall called Mobakore from Senshukai and says it has ¥5 billion set aside for more acquisitions to help build scale.

Get Straight to the Source on Smartkarma

Smartkarma supports the world’s leading investors with high-quality, timely, and actionable Insights. Subscribe now for unlimited access, or request a demo below.