Press Coverage

Japan’s Cult Outdoor Brand Wants You to Test Its Thousand-Dollar Tents

Excerpt: The brand — whose adherents are known as “Snow Peakers”—has had a boost from fashion trends like gorpcore and athleisure , according to Michael Causton, an analyst at research firm JapanConsuming who writes for SmartKarma.

Komaki Ito • (Opens in a new window) ⧉

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