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Equity Bottom-Up

Lamar Advertising Co A / Equity Bottom-Up

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Dominant Market Position and REIT Structure: Lamar Advertising is one of the largest out-of-home (OOH) advertising companies globally, boasting a vast portfolio of over 360,000 displays across the United States and Canada. Its conversion to a Real Estate Investment Trust (REIT) provides a tax-efficient structure that supports a strong dividend yield.</li>
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Strategic Focus on Digital Conversion: A key growth driver for Lamar is the ongoing conversion of traditional static billboards to digital displays. Digital billboards generate significantly higher revenue (approximately 5 times more than static boards) due to the ability to rotate multiple advertisers. As of Q2 2025, Lamar operated over 5,200 digital displays.</li>
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Resilient Business Model with Local Focus: Lamar's revenue stream is well-diversified, with a significant portion (around 80%) derived from local and regional businesses. This provides a degree of stability and resilience, as local advertising tends to be less volatile than national campaigns, which are more susceptible to macroeconomic pressures.</li>
</ul>This content is AI-generated and displayed for general informational purposes only. Please verify independently before use.


  
Dominant Market Position and REIT Structure: Lamar Advertising is one of the largest out-of-home (OOH) advertising companies globally, boasting a vast portfolio of over 360,000 displays across the United States and Canada. Its conversion to a Real Estate Investment Trust (REIT) provides a tax-efficient structure that supports a strong dividend yield.
  
Strategic Focus on Digital Conversion: A key growth driver for Lamar is the ongoing conversion of traditional static billboards to digital displays. Digital billboards generate significantly higher revenue (approximately 5 times more than static boards) due to the ability to rotate multiple advertisers. As of Q2 2025, Lamar operated over 5,200 digital displays.
  
Resilient Business Model with Local Focus: Lamar's revenue stream is well-diversified, with a significant portion (around 80%) derived from local and regional businesses. This provides a degree of stability and resilience, as local advertising tends to be less volatile than national campaigns, which are more susceptible to macroeconomic pressures.
This content is AI-generated and displayed for general informational purposes only. Please verify independently before use.

Primer: Lamar Advertising Co A (LAMR US) - Sep 2025

United States

Lamar Advertising Company owns and operates outdoor advertising structures in the United States.  The Company provides poster and bulletin displays, as well as logo signs.  Lamar also operates tourism signage franchises in the United States and Canada.

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Primer: Lamar Advertising Co A (LAMR US) - Sep 2025

Dominant Market Position and REIT Structure: Lamar Advertising is one of the largest out-of-home (OOH) advertising companies globally, boasting...

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