Korea/Asia, Events, IPOs, Douglas Research Advisory

Douglas Kim

Korea/Asia, Events, IPOs

Private Capital Markets

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<p><strong>In this report, we provide an analysis of 11st and other major Korean e-commerce companies that are likely to have record results in 1H 2020. </strong></p>
<p>Due to the Wuhan virus, there has been a surge in traffic among major e-commerce sites including 11st, an affiliate of <a href="https://www.smartkarma.com/entities/sk-telecom" target="_blank" data-smartkarma-citation="entities:395:1" rel="noopener">SK Telecom (017670 KS) </a>in recent weeks. Many people in Korea are avoiding going to the crowded supermarkets and other retail shops but instead increasing their shopping online. </p>
<p><a href="https://biz.chosun.com/site/data/html_dir/2020/02/02/2020020200549.html?utm_source=naver&amp;utm_medium=original&amp;utm_campaign=biz" target="_blank" rel="noopener">According to 11st</a>, there has been a significant increase in shopping through its online website since the last week of January. In the six days (1/27 ~ 2/1), fresh food purchases on 11st increased 46%, daily necessities 104% and processed foods 53%. Korean ginseng and vitamin purchases also increased by 73% and 45%, respectively. Some products such as masks and hand cleaners experienced exponential increases in demand (up 37,169% and 6,679%, respectively versus the same period in the previous month). </p>
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In this report, we provide an analysis of 11st and other major Korean e-commerce companies that are likely to have record results in 1H 2020. 
Due to the Wuhan virus, there has been a surge in traffic among major e-commerce sites including 11st, an affiliate of SK Telecom (017670 KS) in recent weeks. Many people in Korea are avoiding going to the crowded supermarkets and other retail shops but instead increasing their shopping online. 
According to 11st, there has been a significant increase in shopping through its online website since the last week of January. In the six days (1/27 ~ 2/1), fresh food purchases on 11st increased 46%, daily necessities 104% and processed foods 53%. Korean ginseng and vitamin purchases also increased by 73% and 45%, respectively. Some products such as masks and hand cleaners experienced exponential increases in demand (up 37,169% and 6,679%, respectively versus the same period in the previous month). 


Record Results for 11st & Other Major Korean E-Commerce Players Likely in 1H 2020

South Korea

Tmon Inc. retails discounted products online. The Company sells food, shoes, apparels, perfumes, electronics, goggles, bags, kitchen accessories, and gifts. Tmon markets its products in Korea.

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