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bullish
AI Takes the Write Way
SUMMARY
- Digital Publisher BuzzFeed's stock has seen an epic rally in the past week, with most of the gains driven by the company's decision to use Artificial Intelligence tools like OpenAI's ChatGPT to build quizzes and write content.
- Essentially, investors have been cheering about the potential for improved profitability and content that can be written at scale by using these various tools.
- This is a welcome change for the media outlet, which has seen its advertising revenues plummet, its site traffic decline across the board, and its balance sheet crumble.
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