bullish

AO World PLC

AO World - 5* strategy delivers another profit upgrade

132 Views25 Nov 2025 18:00
Issuer-paid
SUMMARY
  • AO’s impressive H126 results show strategic, customer-focussed progress.
  • 14% revenue growth reflects market share gains, and Adj. PBT rose 10% despite payroll cost headwinds.
  • AO's differentiated 5* membership programme and sustained 5* customer service underpin its success, whilst improved profit trends in mobile and musicMagpie contribute to the positive outlook.
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