Game Digital - Agreement accelerates experiential strategy

The agreement to roll out BELONG gaming arenas and retail concessions in Sports Direct’s (SD) nationwide estate accelerates Game Digital’s (GMD) strategy to move from a seller of games to a provider of gaming services. This capitalises on the move in consumer spend from products towards experiences and positions the company more strongly in the high-growth e-sports market. A high level of control retained by GMD indicates that the relationship should be positive for all shareholders.