Research from Water Tower Research, Water Tower Research

Water Tower Research

Water Tower Research is a leading equity research firm that provides research on micro, small and mid cap companies.

Water Tower Research was founded by Wall Street veterans after witnessing a fundamental shift in the investment research industry with the result being a declining knowledge base among investors, a lack of awareness and a shrinking pool of fundamental research being conducted on companies across the small-cap and micro-cap spectrum. The same issues are now increasingly occurring in the mid-cap space. This sea change within the investment community is impacting not only the companies themselves but also current shareholders and potential investors. With significantly less active sell-side sponsorship by Wall Street, a substantial information gap has developed between companies and various constituents in the financial community. The net result is fewer channels for insight and information to flow between companies and investors.

Research from Water Tower Research

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Equity Bottom-Up

<ul><li>LifeVantage’s initial inventory for the MindBody launch was 5x that of its last successful new product launch, which was Liquid Collagen in June 2022.</li><li>Despite the much larger inventory build, the company sold out of MindBody in 13 days following its launch in mid-October.</li><li><p>By mid-December, LifeVantage was able to get additional product in and began shipping it. </p></li></ul>

LifeVantage’s initial inventory for the MindBody launch was 5x that of its last successful new product launch, which was Liquid Collagen in June 2022.Despite the much larger inventory build, the company sold out of MindBody in 13 days following its launch in mid-October.By mid-December, LifeVantage was able to get additional product in and began shipping it. 

LifeVantage Corporation:  MindBody Back in Stock and Driving Top-Line Growth

Lifevantage

LifeVantage Corporation: MindBody Back in Stock and Driving Top-Line Growth