bullish
Social Platform Commerce in Southeast Asia: Basics, Key Dynamics and Opportunities
SUMMARY
- Social platforms and e-commerce platforms used to exist in a symbiosis where the former harnessed consumers’ attention and the latter offered goods for sale, and where ad dollars traded hands in between.
- The rise of Social Commerce has disrupted that status quo forever, with both types of platforms making moves to better delight consumers while capturing a greater share of the economic value.
- While still in its early days, this archetype of Social Commerce is already proving consequential to Southeast Asia’s e-commerce landscape and forcing brands and retail companies to reconsider their online channel mix
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