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Equity Bottom-Up

Swiss Water Decaffeinated Coffee / Equity Bottom-Up

Swiss Water Decaffeinated Coffee (SWSSF US)

<ul>
<li>Consumption of decaffeinated coffee is rising and outpacing the expansion of the overall coffee beverage category, yet still represents only about 15% and 12%, respectively, of total coffee consumption in the U.S. and Western Europe.</li>
<li>This implies substantial growth prospects for Swiss Water, we believe, as sales of decaffeinated coffee continue to increase and as consumers' demand for natural food &amp; beverages and premium coffees continues to rise.</li>
<li>We believe the company's natural decaffeinated process is a key factor that could drive demand for Swiss Water decaffeinated coffee within the category and which has a positive tailwind from coffee consumption trends.</li>
</ul>


Consumption of decaffeinated coffee is rising and outpacing the expansion of the overall coffee beverage category, yet still represents only about 15% and 12%, respectively, of total coffee consumption in the U.S. and Western Europe.
This implies substantial growth prospects for Swiss Water, we believe, as sales of decaffeinated coffee continue to increase and as consumers' demand for natural food &amp; beverages and premium coffees continues to rise.
We believe the company's natural decaffeinated process is a key factor that could drive demand for Swiss Water decaffeinated coffee within the category and which has a positive tailwind from coffee consumption trends.


SWSSF：カフェインレスコーヒーと自然派飲料の需要増加の恩恵を受ける