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Asia Ex-J Consumer/ Transport analyst

Valerie Law, CFA

Thematic (Sector/Industry)

Japan Consumer discretionary / Thematic (Sector/Industry)

<p>I recently visited a <strong>Miniso</strong> store at Paya Lebar Singapore during lunch time and was surprised to find it relatively packed. Given the bright lights, spacious alleys, and a small store format, shoppers feel "welcomed" to browse. This is unlike the crammed Watsons store I normally purchase household items from. On top of that, their staff were pretty helpful.</p><div class="content-caption">Picture of a Miniso store in Singapore</div><figure class="editor-figure mceNonEditable"><img class="editor-image img-responsive" src="https://static-prod.smartkarma.com/images/media/000/024/271/original/Miniso%20store%20at%20Paya%20Lebar%202.png?1492265200" data-smartkarma-image-id="24271"></figure><p>Source: ODOCO Agency</p><p>While I do not normally write about Japanese companies and leave it to fellow…</p>

I recently visited a Miniso store at Paya Lebar Singapore during lunch time and was surprised to find it relatively packed. Given the bright lights, spacious alleys, and a small store format, shoppers feel "welcomed" to browse. This is unlike the crammed Watsons store I normally purchase household items from. On top of that, their staff were pretty helpful.Picture of a Miniso store in SingaporeSource: ODOCO AgencyWhile I do not normally write about Japanese companies and leave it to fellow…

미니소 방문, 다이소, 유니클로, 무인양품의 시장점유율 잠식하는 이유 밝혀