Co-founder of Cube Asia, Cube Asia

Simon Torring

Co-founder of Cube Asia

Defining Social Commerce in Southeast Asia

Cube Asia

We offer granular market data and insights for online retail in Southeast Asia, helping brands and retail companies drive profitable growth. 

Why the Cube?
3 dimensions of granularity to help you get deep into the 1) geographies, 2) categories, and 3) types of data and insights you need for your business.

The Cube is a big-data machine that is continuously listening to public data sources and primary research, and triangulating across thousands of data points using probabilistic modeling to produce an accurate and granular picture of Southeast Asia’s online retail landscape.

Thematic (Sector/Industry)

<ul><li>Southeast Asia’s e-commerce journey has been nothing short of a rollercoaster,—fast-paced, unpredictable, and full of twists.</li><li>In just over a decade, we’ve seen the rise (and fall) of platforms, dramatic shifts in consumer behavior, and a flood of sellers rushing to capture market share.</li><li>Now, the big question is: What should we expect around the next corner?</li></ul>

Southeast Asia’s e-commerce journey has been nothing short of a rollercoaster,—fast-paced, unpredictable, and full of twists.In just over a decade, we’ve seen the rise (and fall) of platforms, dramatic shifts in consumer behavior, and a flood of sellers rushing to capture market share.Now, the big question is: What should we expect around the next corner?

The Rollercoaster Ride of Southeast Asia’s E-Commerce Growth: What’s Around the Corner?

<ul><li>Indonesia’s online market category is highly dynamic and constantly evolving, with new brands, manufacturers, and sales platforms competing for dominance.</li><li>For brands, online growth heavily depends on online market data.</li><li>However, this reliance comes with risks, as brands often lack visibility into the true drivers of category sales numbers.</li></ul>

Indonesia’s online market category is highly dynamic and constantly evolving, with new brands, manufacturers, and sales platforms competing for dominance.For brands, online growth heavily depends on online market data.However, this reliance comes with risks, as brands often lack visibility into the true drivers of category sales numbers.

Unmasking ‘Fake Sales’: A Hidden Challenge In Indonesia’s E-Commerce Market

Equity Bottom-Up

Beijing Douyin Information Service Co. Ltd. provides online information and contents. The Company develops and operates short video platform, original short video community, news platform, and other related products. Beijing Douyin Information Service offers services worldwide.

<ul><li>2024 was a defining year for TikTok Shop, TikTok’s global e-commerce unit.</li><li>It had to balance continued growth in its early winner markets in Southeast Asia with breaking through in the West, all while navigating a complex regulatory battle in the United States.</li><li>A constant flurry of rumours, news, market launch changes, and publications of differing data points made it challenging to assess TikTok Shop’s true performance throughout the year.</li></ul>

2024 was a defining year for TikTok Shop, TikTok’s global e-commerce unit.It had to balance continued growth in its early winner markets in Southeast Asia with breaking through in the West, all while navigating a complex regulatory battle in the United States.A constant flurry of rumours, news, market launch changes, and publications of differing data points made it challenging to assess TikTok Shop’s true performance throughout the year.

The best is yet to come: TikTok Shop’s pivotal 2024, and what’s in store for 2025

<ul><li>Wow! They grow up so fast.” is often said about children.</li><li>But the same can also be said about e-commerce in Southeast Asia, which in just 15 years has grown from naught to a sector worth USD 165 billion in 2024.</li><li><span style="font-weight: 400;">Now though, the landscape is showing signs of consolidation, with major platforms strengthening their foothold while others seeing their market share decline — some have even exited completely.</span></li></ul>

Wow! They grow up so fast.” is often said about children.But the same can also be said about e-commerce in Southeast Asia, which in just 15 years has grown from naught to a sector worth USD 165 billion in 2024.Now though, the landscape is showing signs of consolidation, with major platforms strengthening their foothold while others seeing their market share decline — some have even exited completely.

Go big or go home: Signs of consolidation in Southeast Asia e-commerce

<ul><li>While TikTok’s US ban has been stealing headlines, the platform’s global moves have been quietly making waves.</li><li>In December 2024, TikTok made a strategic move by launching TikTok Shop in Ireland and Spain, marking its first expansion after a one-year hiatus since launching in the US.</li><li>These launches are particularly interesting to observe as their adoption trends could offer valuable insights into TikTok Shop’s broader potential in Europe.TikTok’s existing user base in Spain provides a strong foundation for the success of its shopping platform.</li></ul>

While TikTok’s US ban has been stealing headlines, the platform’s global moves have been quietly making waves.In December 2024, TikTok made a strategic move by launching TikTok Shop in Ireland and Spain, marking its first expansion after a one-year hiatus since launching in the US.These launches are particularly interesting to observe as their adoption trends could offer valuable insights into TikTok Shop’s broader potential in Europe.TikTok’s existing user base in Spain provides a strong foundation for the success of its shopping platform.

Charging Bull: TikTok Shop’s Adoption Surge in Spain