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Thematic (Sector/Industry)

<div><div><div><ul><li>D2C is here to stay; omni-channel the way forward: There are about 600 to 800 digital first companies in India.</li></ul><div><div><div><ul><li>Near-term challenges to test D2C brands’ business models: Overall, the consumption environment in India is under pressure, given high inflation.</li></ul><div><div><div><ul><li>Traditional companies adopting digital: While D2C companies start to become sizable, many traditional companies are adopting the digital way.</li></ul></div></div></div></div></div></div></div></div></div><p><em>Content is external broker report sourced from online content aggregator through publicly available sources and is displayed below for general informational purposes only. Refer full disclaimer below.</em></p>

D2C is here to stay; omni-channel the way forward: There are about 600 to 800 digital first companies in India.Near-term challenges to test D2C brands’ business models: Overall, the consumption environment in India is under pressure, given high inflation.Traditional companies adopting digital: While D2C companies start to become sizable, many traditional companies are adopting the digital way.Content is external broker report sourced from online content aggregator through publicly available sources and is displayed below for general informational purposes only. Refer full disclaimer below.

FMCG -  D2C Is Here to Stay; Omni-Channel the Way Forward

<ul><li><span style="font-size: var(--content-font-size);">D2C is here to stay; omni-channel the way forward: There are about 600 to 800 digital first companies in India.</span></li></ul><div><div><div><div><ul><li>Near-term challenges to test D2C brands’ business models: Overall, the consumption environment in India is under pressure, given high inflation.</li></ul><div><div><div><ul><li>Traditional companies adopting digital: While D2C companies start to become sizable, many traditional companies are adopting the digital way.</li></ul></div></div></div></div></div></div></div><p><em>Content is external broker report sourced from online content aggregator through publicly available sources and is displayed below for general informational purposes only. Refer full disclaimer below.</em></p>

FMCG - D2C Is Here to Stay; Omni-Channel the Way Forward

Consumer Analyst / Channel Surveillance Specialist, Trudence Capital Advisors

Pranav Bhavsar

Consumer Analyst / Channel Surveillance Specialist

Trudence Capital Advisors

Trudence Capital Advisors Private Limited is a SEBI-registered Research Analyst, holding SEBI registration number INH000015747. Our firm is dedicated to providing independent and unbiased research on Indian mid to large-cap companies. Trudence Capital is known for its counter-consensus views, with a focus on forensic research and on-ground primary investigations. Our research approach is thorough, involving detailed analysis of accounting practices and governance, alongside extensive channel checks.

Independent & Unbiased Research

Equity Bottom-Up

<ul>
<li>
<a href="https://www.smartkarma.com/entities/dabur-india-ltd" target="_blank" data-smartkarma-citation="entities:242:1" rel="noopener">Dabur India Ltd (DABUR IN)</a> is over-exposed to rural India where the recovery is uncertain and slow. </li>
<li>Channel feedback with regards to relationships with distributors and the company's strategic direction has been poor. </li>
<li>A weak operating environment coupled with a weak on-ground execution suggests underperformance may continue. </li>
</ul>



Dabur India Ltd (DABUR IN) is over-exposed to rural India where the recovery is uncertain and slow. 
Channel feedback with regards to relationships with distributors and the company's strategic direction has been poor. 
A weak operating environment coupled with a weak on-ground execution suggests underperformance may continue. 


Dabur India Ltd (DABUR IN) | Some Things Never Change

<ul>
<li>
<a href="https://www.smartkarma.com/entities/itc-ltd" target="_blank" data-smartkarma-citation="entities:327:1" rel="noopener">ITC Ltd (ITC IN)</a> 's core cigarette portfolio is relatively inelastic to the current commodity inflation. With the reopening of offices and social events, volumes are likely to trend higher. </li>
<li>A renewed focus on FMCG is likely to aid volumes for the non-cigarette segment. </li>
<li>Valuations are in favor and we see limited scope for de-rating if not re-rating.</li>
</ul>



ITC Ltd (ITC IN) 's core cigarette portfolio is relatively inelastic to the current commodity inflation. With the reopening of offices and social events, volumes are likely to trend higher. 
A renewed focus on FMCG is likely to aid volumes for the non-cigarette segment. 
Valuations are in favor and we see limited scope for de-rating if not re-rating.


<ul>
<li>Our checks primary done over North of India suggest a stable to improving rural environment </li>
<li>There is a sense of aggression in <a href="https://www.smartkarma.com/entities/itc-ltd" target="_blank" data-smartkarma-citation="entities:327:1" rel="noopener">ITC Ltd (ITC IN)</a>, <a href="https://www.smartkarma.com/entities/britannia-industries-ltd" target="_blank" data-smartkarma-citation="entities:16495:1" rel="noopener">Britannia Industries (BRIT IN)</a> is well placed to grow volumes &amp; <a href="https://www.smartkarma.com/entities/nestle-india-ltd" target="_blank" data-smartkarma-citation="entities:13101:1" rel="noopener">Nestle India (NEST IN)</a> is expected to be a steady performer. </li>
<li>
<a href="https://www.smartkarma.com/entities/dabur-india-ltd" target="_blank" data-smartkarma-citation="entities:242:1" rel="noopener">Dabur India Ltd (DABUR IN)'</a> s image at the distributor level is quite shocking and <a href="https://www.smartkarma.com/entities/marico-ltd" target="_blank" data-smartkarma-citation="entities:16903:1" rel="noopener">Marico Ltd (MRCO IN)</a>'s products are more prone to volatility. </li>
</ul>


Our checks primary done over North of India suggest a stable to improving rural environment 
There is a sense of aggression in ITC Ltd (ITC IN), Britannia Industries (BRIT IN) is well placed to grow volumes &amp; Nestle India (NEST IN) is expected to be a steady performer. 

Dabur India Ltd (DABUR IN)' s image at the distributor level is quite shocking and Marico Ltd (MRCO IN)'s products are more prone to volatility. 


India Channel Insight #35 | ITC, Britannia, Nestle India, Dabur, Marico

India

ITC Limited, a member of BAT Group of UK, is a holding company, which has a diversified presence in Cigarettes, Hotels, Paperboards & Specialty Papers, Packaging, Agri Business, Packaged Foods & Confectionery, Branded Apparel, Greeting Cards and other FMCG products.

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ITC Ltd (ITC IN)

FMCG - D2C Is Here to Stay; Omni-Channel the Way Forward

In continuation to our D2C thematic–Changing Landscape Not Fully Factored In– we recently hosted multiple founders and experts in the D2C space.

HDFC Securities

FMCG - D2C Is Here to Stay; Omni-Channel the Way Forward

In continuation to our D2C thematic–Changing Landscape Not Fully Factored In– we recently hosted multiple founders and experts in the D2C space.

HDFC Securities

Dabur India Ltd (DABUR IN) | Some Things Never Change

With the COVID tailwind no longer available, a tough operating environment, and strengthening competition, Dabur's lack of strategic focus is...

Pranav Bhavsar

ITC Ltd (ITC IN) | A Good Place to Hide

ITC's inelastic core cigarette portfolio, a renewed focus on FMCG, and limited scope for de-rating make it an interesting place to hide in the...

Pranav Bhavsar

India Channel Insight #35 | ITC, Britannia, Nestle India, Dabur, Marico

This channel insight shares key takeaways from speaking to channels across north India that are associated with ITC, Britannia, Nestle India,...

Pranav Bhavsar

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