Making sense of the Global Market, Euromonitor International Ltd.

Yu Mitsuhashi

Making sense of the Global Market

Euromonitor International Ltd.

We are a global market research company focused on industries, countries, economies and consumers worldwide. Our cross-country comparable research helps your organisation identify opportunities and develop growth strategies in countries and regions across the globe. With offices around the world, 1,200 analysts in 100 countries and market research on every key trend and driver, we give you powerful access to the real story behind consumer change.

Equity Bottom-Up

<h2>Headlines</h2><ul>
<li>Marginal current value decline from 2015 to reach JPY3,416.8 billion in 2016</li>
<li>Women's office clothing benefits from growing number of women in the workforce</li>
<li>Women’s suits see fastest current value growth of 3% in 2016</li>
<li>Fast Retailing extends lead by half a percentage point from 2015 to reach almost 13% of value in 2016</li>
<li>8% value decline at constant 2016 prices expected for overall forecast period with sales dropping to JPY3,158.9 billion in 2021</li>
</ul><figure class="editor-figure mceNonEditable"><img class="editor-image img-responsive" src="https://static-prod.smartkarma.com/images/media/000/021/796/original/market%20size%20womenswear%202011-2016.png?1488431244" data-smartkarma-image-id="21796"></figure><h2>Competitive Landscape</h2><ul><li>Fast Retailing remained…</li></ul>

Headlines
Marginal current value decline from 2015 to reach JPY3,416.8 billion in 2016
Women's office clothing benefits from growing number of women in the workforce
Women’s suits see fastest current value growth of 3% in 2016
Fast Retailing extends lead by half a percentage point from 2015 to reach almost 13% of value in 2016
8% value decline at constant 2016 prices expected for overall forecast period with sales dropping to JPY3,158.9 billion in 2021
Competitive LandscapeFast Retailing remained…

<figure class="editor-figure mceNonEditable"><img class="editor-image img-responsive" src="https://static-prod.smartkarma.com/images/media/000/017/833/original/Datagraphicadidas_636165460975770055.png?1481765535" data-smartkarma-image-id="17833"></figure><p>Reebok has a history of capturing on gaps in the market before anyone else, for example, its partnership with Crossfit in 2010 proved to be considerably successful as the exercise became wildly popular among fitness fanatics. In a bid for more sustainable growth, the company may seek to become the go-to brand for niche sports activities. Its current alliance with UFC should prove lucrative as combat sports such as kickboxing and MMA gain acceptance and popularity among consumers, encouraged by…</p>

Reebok has a history of capturing on gaps in the market before anyone else, for example, its partnership with Crossfit in 2010 proved to be considerably successful as the exercise became wildly popular among fitness fanatics. In a bid for more sustainable growth, the company may seek to become the go-to brand for niche sports activities. Its current alliance with UFC should prove lucrative as combat sports such as kickboxing and MMA gain acceptance and popularity among consumers, encouraged by…

Japan

DESCENTE, LTD. manufactures athletic clothing including golf wear and ski wear. The Company also manufactures tennis shoes, skies, and sports bags.

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Descente Ltd (8114 JP)

Sector Capsule: Womenswear in Japan

Headlines Marginal current value decline from 2015 to reach JPY3,416.8 billion in 2016 Women's office clothing benefits from growing number of...

Euromonitor International Ltd.

Adidas: Is It Worth Keeping Reebok?

Reebok has a history of capturing on gaps in the market before anyone else, for example, its partnership with Crossfit in 2010 proved to be...

Euromonitor International Ltd.

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