Private Markets, Angel and Secondary Investing, Sacra

Sacra

Private Markets, Angel and Secondary Investing

Bringing transparency to private markets so investors, founders, and employees can build on conviction. Sacra delivers deeply researched insights on the private companies shaping tomorrow's markets. By surfacing the data, context, and operator perspective that are missing from private markets today, we help secondary buyers and sellers price equity accurately and unlock liquidity for the people building these businesses.

Private Capital Markets

<ul><li>Sacra estimates that Retool hit $120M in annual recurring revenue (ARR) in October 2025, up from $90M at the end of 2024.</li><li>Retool raised a $45M Series C in July 2022 at a $3.2B valuation, led by Sequoia Capital with participation from notable investors.</li><li>The introduction of Agents and AppGen represents Retool&#39;s expansion into AI-driven business process automation.</li></ul>

Sacra estimates that Retool hit $120M in annual recurring revenue (ARR) in October 2025, up from $90M at the end of 2024.Retool raised a $45M Series C in July 2022 at a $3.2B valuation, led by Sequoia Capital with participation from notable investors.The introduction of Agents and AppGen represents Retool&#39;s expansion into AI-driven business process automation.

<ul><li>Retool is transforming from a drag-and-drop CRUD builder into an AI-powered internal tools platform where engineering teams can ship production-grade apps from natural language.</li><li>Sacra estimates Retool hit $120M ARR in October 2025, up from $90M at the end of 2024.</li><li>Following Retool’s launch of AppGen (April 2025) and Agents (May 2025) layering on AI prompting credits and agent hours as units of monetization.</li></ul>

Retool is transforming from a drag-and-drop CRUD builder into an AI-powered internal tools platform where engineering teams can ship production-grade apps from natural language.Sacra estimates Retool hit $120M ARR in October 2025, up from $90M at the end of 2024.Following Retool’s launch of AppGen (April 2025) and Agents (May 2025) layering on AI prompting credits and agent hours as units of monetization.

<ul><li>Attio raised $52 million in Series B funding in August 2025, led by GV (Google Ventures) with participation from existing investors Redpoint Ventures, 01A, Point Nine, and Balderton Capital.</li><li>Attio is an AI-native CRM platform designed to enable teams to build custom go-to-market systems without the constraints of traditional CRMs like Salesforce.</li><li>Attio operates a B2B SaaS model targeting tech-forward SMBs and mid-market companies that find traditional CRMs too rigid or complex to implement quickly.</li></ul>

Attio raised $52 million in Series B funding in August 2025, led by GV (Google Ventures) with participation from existing investors Redpoint Ventures, 01A, Point Nine, and Balderton Capital.Attio is an AI-native CRM platform designed to enable teams to build custom go-to-market systems without the constraints of traditional CRMs like Salesforce.Attio operates a B2B SaaS model targeting tech-forward SMBs and mid-market companies that find traditional CRMs too rigid or complex to implement quickly.

<ul><li>private markets and venture capital still lack a high engagement daily workflow anchor</li><li>most venture capital firms aren&#39;t doing. Most, 80% to 90% of them, would rather buy.</li><li>Historically, edges in venture have been difficult to find.</li></ul>

private markets and venture capital still lack a high engagement daily workflow anchormost venture capital firms aren&#39;t doing. Most, 80% to 90% of them, would rather buy.Historically, edges in venture have been difficult to find.

Alex Johnson, co-founder & CEO Of Velvet, On Vertical AI For Venture Capital

<ul><li>Grammarly is pivoting from browser extension to AI-native productivity platform through its merger with Coda.</li><li>Grammarly’s growth has decelerated, hitting $700M ARR in May 2025, up from $650M at the end of 2024 (up 12% YoY).</li><li>Grammarly’s late-2024 merger with Coda, engineered by mutual investor General Catalyst, layers a high-engagement docs & productivity interface onto Grammarly’s install base of 40M users.</li></ul>

Grammarly is pivoting from browser extension to AI-native productivity platform through its merger with Coda.Grammarly’s growth has decelerated, hitting $700M ARR in May 2025, up from $650M at the end of 2024 (up 12% YoY).Grammarly’s late-2024 merger with Coda, engineered by mutual investor General Catalyst, layers a high-engagement docs & productivity interface onto Grammarly’s install base of 40M users.

United States

Collaborative database software for building custom workflows without writing code

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Airtable (AIRTABLE US)

Primer: Retool - 13 Nov 2025

Tool for developers to build internal apps on top of production data sources

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Retool Vs Replit

TL;DR: Retool is transforming from a drag-and-drop CRUD builder into an AI-powered internal tools platform where engineering teams can ship...

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AI-native CRM platform enabling businesses to build customizable, real-time customer relationship management systems

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Alex Johnson, co-founder & CEO Of Velvet, On Vertical AI For Venture Capital

Can you walk us through your inspiration for starting the company and a short description of what Velvet is...

Sacra

Grammarly Vs Notion

TL;DR: With the rise of LLMs commoditizing text editing & generation, Grammarly is pivoting from browser extension to AI-native productivity...

Sacra

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