Private Markets, Angel and Secondary Investing, Sacra

Sacra

Private Markets, Angel and Secondary Investing

Bringing transparency to private markets so investors, founders, and employees can build on conviction. Sacra delivers deeply researched insights on the private companies shaping tomorrow's markets. By surfacing the data, context, and operator perspective that are missing from private markets today, we help secondary buyers and sellers price equity accurately and unlock liquidity for the people building these businesses.

Private Capital Markets

<ul><li>Aurasell raised $30 million in a seed round in August 2025, led by Next47 with participation from Menlo Ventures and Unusual Ventures.</li><li>Aurasell is an AI-native CRM that integrates the functionality of 15 sales tools into a single platform.</li><li>Aurasell plans to expand its focus from sales into customer service and marketing automation, leveraging its AI-native approach.</li></ul>

Aurasell raised $30 million in a seed round in August 2025, led by Next47 with participation from Menlo Ventures and Unusual Ventures.Aurasell is an AI-native CRM that integrates the functionality of 15 sales tools into a single platform.Aurasell plans to expand its focus from sales into customer service and marketing automation, leveraging its AI-native approach.

<ul><li>Attio raised $52 million in Series B funding in August 2025, led by GV (Google Ventures) with participation from existing investors Redpoint Ventures, 01A, Point Nine, and Balderton Capital.</li><li>Attio is an AI-native CRM platform designed to enable teams to build custom go-to-market systems without the constraints of traditional CRMs like Salesforce.</li><li>Attio operates a B2B SaaS model targeting tech-forward SMBs and mid-market companies that find traditional CRMs too rigid or complex to implement quickly.</li></ul>

Attio raised $52 million in Series B funding in August 2025, led by GV (Google Ventures) with participation from existing investors Redpoint Ventures, 01A, Point Nine, and Balderton Capital.Attio is an AI-native CRM platform designed to enable teams to build custom go-to-market systems without the constraints of traditional CRMs like Salesforce.Attio operates a B2B SaaS model targeting tech-forward SMBs and mid-market companies that find traditional CRMs too rigid or complex to implement quickly.

<ul><li>Velvet raised a seed round in 2020, with investors in the company including Winklevoss Capital, Material V, Singularity Capital, Atma Capital, IronPine, Alumni Ventures, and Arieli Capital.</li><li>By automating what Velvet claims is 80% of the workflow from initial pitch deck review to investment decision, the software allows smaller investment teams to evaluate more deals while maintaining thorough due diligence standards.</li><li>Velvet's partnership with Templum for secondary trading creates opportunities to earn transaction fees on private share trades rather than just SaaS subscriptions.</li></ul>

Velvet raised a seed round in 2020, with investors in the company including Winklevoss Capital, Material V, Singularity Capital, Atma Capital, IronPine, Alumni Ventures, and Arieli Capital.By automating what Velvet claims is 80% of the workflow from initial pitch deck review to investment decision, the software allows smaller investment teams to evaluate more deals while maintaining thorough due diligence standards.Velvet's partnership with Templum for secondary trading creates opportunities to earn transaction fees on private share trades rather than just SaaS subscriptions.

<ul><li>In terms of milestones, we just crossed 350 customers, and that's something we're happy about.</li><li>We saw an opportunity where things were challenging in the mid-market, it didn't look like it was going to get any easier with all the competition, but we were seeing surprisingly strong pull downmarket from these SMBs who wanted to use the product.</li><li>Basically every company needs to report on their numbers—the crucial thing is that at any point in the year, any company will need to be reporting on their numbers—whether it's the ARR reporting, whether it's their burn and runway or that kind of stuff.</li></ul>

In terms of milestones, we just crossed 350 customers, and that's something we're happy about.We saw an opportunity where things were challenging in the mid-market, it didn't look like it was going to get any easier with all the competition, but we were seeing surprisingly strong pull downmarket from these SMBs who wanted to use the product.Basically every company needs to report on their numbers—the crucial thing is that at any point in the year, any company will need to be reporting on their numbers—whether it's the ARR reporting, whether it's their burn and runway or that kind of stuff.

Taimur Abdaal, CEO And co-founder Of Causal, On The Future Of The "Better Spreadsheet"

United Kingdom

AI-native CRM platform enabling businesses to build customizable, real-time customer relationship management systems

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Attio (ATTIO GB)

Primer: Aurasell - 01 Sep 2025

AI-native CRM platform for go-to-market teams to automate workflows, unify data, and enhance sales productivity

Sacra

Primer: Attio - 26 Aug 2025

AI-native CRM platform enabling businesses to build customizable, real-time customer relationship management systems

Sacra

Primer: Velvet - 02 Jun 2025

AI copilot for private market investors to automate investment processes, harness data, and accelerate due diligence

Sacra

Taimur Abdaal, CEO And co-founder Of Causal, On The Future Of The "Better Spreadsheet"

Where does Causal have the strongest product-market fit today and what milestones have you hit that you want to share...

Sacra

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