B&M European Value Retail operates as a European variety discount retailer in the United Kingdom and France, offering a targeted range of fast-moving consumer goods and general merchandise products, including groceries, homewares, electricals, gardening, toys, and DIY items. The company operates stores under the B&M, Heron Foods, and B&M Express brand names. It was founded in 1978 and is headquartered in Saint Helier, Jersey, and also has an operational headquarter in Liverpool, England.