Britannia Industries Ltd is an Indian multinational food products company, primarily manufacturing and selling biscuits, bread, and dairy products. Approximately 80% of its revenue comes from biscuit products, with popular brands like Good Day, Marie Gold, and Tiger. The company is headquartered in Kolkata, India, and was founded in 1892.
We visit Jodhpur, Phalodi and Jaipur in the state of Rajasthan in an attempt to understand current consumer sentiment and reasons for the slow down...