Private Markets, Angel and Secondary Investing, Sacra

Sacra

Private Markets, Angel and Secondary Investing

Bringing transparency to private markets so investors, founders, and employees can build on conviction. Sacra delivers deeply researched insights on the private companies shaping tomorrow's markets. By surfacing the data, context, and operator perspective that are missing from private markets today, we help secondary buyers and sellers price equity accurately and unlock liquidity for the people building these businesses.

Private Capital Markets

<ul><li>Sacra estimates that Buffer reached $26.3M in ARR in August 2026.</li><li>Recognized revenue was $2.243M in August and $17.1M for January through August, up 17% year over year.</li><li>Buffer reached $26.3M in ARR and a 12.4% EBITDA margin in August 2026, providing resources to pursue these opportunities organically.</li></ul>

Sacra estimates that Buffer reached $26.3M in ARR in August 2026.Recognized revenue was $2.243M in August and $17.1M for January through August, up 17% year over year.Buffer reached $26.3M in ARR and a 12.4% EBITDA margin in August 2026, providing resources to pursue these opportunities organically.

<ul><li>Reddit generated $804M in revenue in 2023, up 20% from $668M in 2022.</li><li>Reddit’s revenue per monthly user is roughly $1.19, up from 2021 when it was about $0.81.</li><li>Sacra estimates that Reddit generated $625M in ad revenue in Q1 2026, up from $485M in full-year 2021.</li></ul>

Reddit generated $804M in revenue in 2023, up 20% from $668M in 2022.Reddit’s revenue per monthly user is roughly $1.19, up from 2021 when it was about $0.81.Sacra estimates that Reddit generated $625M in ad revenue in Q1 2026, up from $485M in full-year 2021.

<ul><li>Sacra estimates that ByteDance generated $186B in revenue in 2025, up roughly 20% year-over-year from $155B in 2024, with domestic revenue growing nearly 20% and overseas revenue surging nearly 50%—pushing international revenue above 30% of total for the first time.</li><li>In November 2025, Capital Today purchased a block of ByteDance shares from Bank of China Group Investment at a $480B valuation in a secondary auction, with Fidelity Investments and T. Rowe Price also marking ByteDance above $410B and $450B respectively.</li><li>TikTok's U.S. future is secured through the establishment of TikTok USDS Joint Venture LLC, a majority-American-owned entity covering U.S. data protection, algorithm security, content moderation, and software assurance.</li></ul>

Sacra estimates that ByteDance generated $186B in revenue in 2025, up roughly 20% year-over-year from $155B in 2024, with domestic revenue growing nearly 20% and overseas revenue surging nearly 50%—pushing international revenue above 30% of total for the first time.In November 2025, Capital Today purchased a block of ByteDance shares from Bank of China Group Investment at a $480B valuation in a secondary auction, with Fidelity Investments and T. Rowe Price also marking ByteDance above $410B and $450B respectively.TikTok's U.S. future is secured through the establishment of TikTok USDS Joint Venture LLC, a majority-American-owned entity covering U.S. data protection, algorithm security, content moderation, and software assurance.

<ul><li>Sacra estimates that Canva hit $4B in ARR at the end of 2025, up 43% from $2.8B at the end of 2024.</li><li>In August 2025, Canva launched an employee stock sale at a $42B valuation—up more than 30% from its $32B valuation in October 2024—with participation from Fidelity Management &amp; Research and JPMorgan Asset Management.</li><li>Canva Enterprise, one year after its launch, is now used by 95% of the Fortune 500.</li></ul>

Sacra estimates that Canva hit $4B in ARR at the end of 2025, up 43% from $2.8B at the end of 2024.In August 2025, Canva launched an employee stock sale at a $42B valuation—up more than 30% from its $32B valuation in October 2024—with participation from Fidelity Management &amp; Research and JPMorgan Asset Management.Canva Enterprise, one year after its launch, is now used by 95% of the Fortune 500.

<ul><li>Bluesky is valued at approximately $700M as of January 2025, following a late-stage funding round led by Bain Capital Ventures.</li><li>The platform has reached 41.2 million users (as of January 2026), representing 60% growth from 35M in January 2025.</li><li>Completion of compliance work for the UK Online Safety Act and EU Digital Services Act in August 2025 removes regulatory barriers for European market entry.</li></ul>

Bluesky is valued at approximately $700M as of January 2025, following a late-stage funding round led by Bain Capital Ventures.The platform has reached 41.2 million users (as of January 2026), representing 60% growth from 35M in January 2025.Completion of compliance work for the UK Online Safety Act and EU Digital Services Act in August 2025 removes regulatory barriers for European market entry.

United States

Tool for scheduling, publishing, and analyzing content across multiple social media channels

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Buffer (BUFFER US)

Primer: Buffer - 14 Dec 2025

Tool for scheduling, publishing, and analyzing content across multiple social media channels

Sacra

Primer: Reddit - 24 Aug 2026

Forum and ad network for user-generated discussions across niche online communities

Sacra

Primer: ByteDance - 24 Aug 2026

Conglomerate of consumer apps including TikTok and Douyin for short-form video content

Sacra

Primer: Canva - 10 Jul 2026

Design software for creating presentations, videos, and marketing assets across teams and enterprises

Sacra

Primer: Bluesky - 15 Jun 2026

Decentralized social media platform enabling users to share short posts containing text, images, and videos

Sacra

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