Private Markets, Angel and Secondary Investing, Sacra

Sacra

Private Markets, Angel and Secondary Investing

Bringing transparency to private markets so investors, founders, and employees can build on conviction. Sacra delivers deeply researched insights on the private companies shaping tomorrow's markets. By surfacing the data, context, and operator perspective that are missing from private markets today, we help secondary buyers and sellers price equity accurately and unlock liquidity for the people building these businesses.

Private Capital Markets

<ul><li>Twitter launched link previews in October 2013, making their feed more visual and giving marketers more real estate to craft images and stand out in the feed.</li><li>By reducing design into filling pre-configured rectangles, Canva hit $1.7B in annual recurring revenue (ARR), up 54% from $1.1B last year, with a valuation of $39B giving them a 23x forward revenue multiple.</li><li>Canva’s long-term goal is to entrench themselves as a “third place” productivity suite between Adobe/Figma and Google Workspace/Microsoft Office just as Starbucks made the coffee shop the third place between home and work.</li></ul>

Twitter launched link previews in October 2013, making their feed more visual and giving marketers more real estate to craft images and stand out in the feed.By reducing design into filling pre-configured rectangles, Canva hit $1.7B in annual recurring revenue (ARR), up 54% from $1.1B last year, with a valuation of $39B giving them a 23x forward revenue multiple.Canva’s long-term goal is to entrench themselves as a “third place” productivity suite between Adobe/Figma and Google Workspace/Microsoft Office just as Starbucks made the coffee shop the third place between home and work.

Canva: The $1.7B/year Rectangle Generator

<ul><li>Reddit positioned itself as the populist, grassroots alternative, with a recommendation engine built around “karma” points to incentivize users to share high-quality content.</li><li>Reddit monetizes the strong commercial intent of users by selling advertisers sponsored posts in targeted subreddit communities (~93% of revenue) and from their $6/month subscription (~7%) to unlock ad-free browsing, awards, and other features.</li><li>Sacra estimates that Reddit made roughly $510M in 2022, up 36% from 2021 when it made $375M, with an average revenue per user (ARPU) of about $1.19, up from $0.81 in 2021, and roughly 430M monthly active users (MAUs).</li></ul>

Reddit positioned itself as the populist, grassroots alternative, with a recommendation engine built around “karma” points to incentivize users to share high-quality content.Reddit monetizes the strong commercial intent of users by selling advertisers sponsored posts in targeted subreddit communities (~93% of revenue) and from their $6/month subscription (~7%) to unlock ad-free browsing, awards, and other features.Sacra estimates that Reddit made roughly $510M in 2022, up 36% from 2021 when it made $375M, with an average revenue per user (ARPU) of about $1.19, up from $0.81 in 2021, and roughly 430M monthly active users (MAUs).

Reddit: The $510M/year Social Libertarian Superapp

<ul><li>Kavin Stewart is partner at Tribe Capital and former VP of Product at Reddit.</li><li>Reddit monetizes with ads and its subscription product Premium.</li><li>For people who have passionate interests, Reddit's basically the number one place to go.</li></ul>

Kavin Stewart is partner at Tribe Capital and former VP of Product at Reddit.Reddit monetizes with ads and its subscription product Premium.For people who have passionate interests, Reddit's basically the number one place to go.

Kavin Stewart, Partner At Tribe Capital, On Reddit's 10x Opportunity

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Tool for scheduling, publishing, and analyzing content across multiple social media channels

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Canva: The $1.7B/year Rectangle Generator

TL;DR: Canva ($1.7B ARR) got product-market fit helping social media marketers throw text on images. Now they’re building a “third place”...

Sacra

Reddit: The $510M/year Social Libertarian Superapp

TL;DR: The latest Reddit (dataset) controversy is yet another conflict between the populist user base driving the content and experience and the...

Sacra

Kavin Stewart, Partner At Tribe Capital, On Reddit's 10x Opportunity

Sacra interview with Kavin Stewart, partner at Tribe Capital and former VP of Product at Reddit.

Sacra

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