Private Markets, Angel and Secondary Investing, Sacra

Sacra

Private Markets, Angel and Secondary Investing

Bringing transparency to private markets so investors, founders, and employees can build on conviction. Sacra delivers deeply researched insights on the private companies shaping tomorrow's markets. By surfacing the data, context, and operator perspective that are missing from private markets today, we help secondary buyers and sellers price equity accurately and unlock liquidity for the people building these businesses.

Private Capital Markets

<ul><li>Sumble closed a $30M Series A in October 2025 led by Canaan Partners, following an $8.5M seed round led by Coatue.</li><li>Sumble functions as a search engine for B2B sales intelligence, built on a continuously updated knowledge graph of 2.6 million organizations worldwide.</li><li>Sumble runs a freemium SaaS model with usage-based enterprise tiers, serving both individual sales professionals and enterprise go-to-market teams.</li></ul>

Sumble closed a $30M Series A in October 2025 led by Canaan Partners, following an $8.5M seed round led by Coatue.Sumble functions as a search engine for B2B sales intelligence, built on a continuously updated knowledge graph of 2.6 million organizations worldwide.Sumble runs a freemium SaaS model with usage-based enterprise tiers, serving both individual sales professionals and enterprise go-to-market teams.

<ul><li>Aurasell raised $30 million in a seed round in August 2025, led by Next47 with participation from Menlo Ventures and Unusual Ventures.</li><li>Aurasell is an AI-native CRM that integrates the functionality of 15 sales tools into a single platform.</li><li>Aurasell plans to expand its focus from sales into customer service and marketing automation, leveraging its AI-native approach.</li></ul>

Aurasell raised $30 million in a seed round in August 2025, led by Next47 with participation from Menlo Ventures and Unusual Ventures.Aurasell is an AI-native CRM that integrates the functionality of 15 sales tools into a single platform.Aurasell plans to expand its focus from sales into customer service and marketing automation, leveraging its AI-native approach.

<ul><li>Office Hours raised a $5M seed round in February 2021, led by CRV, with participation from Susa Ventures, BoxGroup, Greenoaks, Manresa Ventures, and AirAngels.</li><li>The company generates revenue by taking a percentage of each consultation fee, following a model similar to other marketplaces.</li><li>Office Hours has diversified its customer base beyond venture capital and consulting firms to include corporate strategy teams, product management organizations, and early-stage startups.</li></ul>

Office Hours raised a $5M seed round in February 2021, led by CRV, with participation from Susa Ventures, BoxGroup, Greenoaks, Manresa Ventures, and AirAngels.The company generates revenue by taking a percentage of each consultation fee, following a model similar to other marketplaces.Office Hours has diversified its customer base beyond venture capital and consulting firms to include corporate strategy teams, product management organizations, and early-stage startups.

<ul><li>Attio raised $52 million in Series B funding in August 2025, led by GV (Google Ventures) with participation from existing investors Redpoint Ventures, 01A, Point Nine, and Balderton Capital.</li><li>Attio is an AI-native CRM platform designed to enable teams to build custom go-to-market systems without the constraints of traditional CRMs like Salesforce.</li><li>Attio operates a B2B SaaS model targeting tech-forward SMBs and mid-market companies that find traditional CRMs too rigid or complex to implement quickly.</li></ul>

Attio raised $52 million in Series B funding in August 2025, led by GV (Google Ventures) with participation from existing investors Redpoint Ventures, 01A, Point Nine, and Balderton Capital.Attio is an AI-native CRM platform designed to enable teams to build custom go-to-market systems without the constraints of traditional CRMs like Salesforce.Attio operates a B2B SaaS model targeting tech-forward SMBs and mid-market companies that find traditional CRMs too rigid or complex to implement quickly.

<ul><li>Sacra estimates that Unify hit $5.6M in annualized revenue in June 2025, growing 17% month-over-month and up 700% year-over-year.</li><li>Unify raised $40 million in a Series B round led by Battery Ventures in July 2025, valuing the company at $260 million.</li><li>Unify adds 30-40 new customers monthly, with between 20-30% of its sales pipeline generated by using its own product for outbound prospecting.</li></ul>

Sacra estimates that Unify hit $5.6M in annualized revenue in June 2025, growing 17% month-over-month and up 700% year-over-year.Unify raised $40 million in a Series B round led by Battery Ventures in July 2025, valuing the company at $260 million.Unify adds 30-40 new customers monthly, with between 20-30% of its sales pipeline generated by using its own product for outbound prospecting.

United States

Dashboard for sales and marketing teams to enrich leads and automate outreach workflows

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Clay (CLAY US)

Primer: Sumble - 28 Oct 2025

Sales intelligence tool delivering real-time company insights for GTM and sales teams

Sacra

Primer: Aurasell - 01 Sep 2025

AI-native CRM platform for go-to-market teams to automate workflows, unify data, and enhance sales productivity

Sacra

Primer: Office Hours - 31 Aug 2025

Platform connecting clients with advisors for expert knowledge-sharing across various industries

Sacra

Primer: Attio - 26 Aug 2025

AI-native CRM platform enabling businesses to build customizable, real-time customer relationship management systems

Sacra

Primer: Unify - 15 Aug 2025

Workflow tool for automating warm outbound sales using CRM and intent data signals

Sacra

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