Private Markets, Angel and Secondary Investing, Sacra

Sacra

Private Markets, Angel and Secondary Investing

Bringing transparency to private markets so investors, founders, and employees can build on conviction. Sacra delivers deeply researched insights on the private companies shaping tomorrow's markets. By surfacing the data, context, and operator perspective that are missing from private markets today, we help secondary buyers and sellers price equity accurately and unlock liquidity for the people building these businesses.

Private Capital Markets

<ul><li>Sacra estimates that Contentful hit $219M in annual recurring revenue (ARR) in 2024, up 20% year-over-year from $183M in 2023.</li><li>The acquisition of Ninetailed adds native experimentation and audience segmentation, allowing teams to personalize experiences and measure impact within the same platform that stores and delivers content.</li><li>Contentful’s long-term growth opportunity lies in expanding the definition of what “content infrastructure” means inside modern organizations.</li></ul>

Sacra estimates that Contentful hit $219M in annual recurring revenue (ARR) in 2024, up 20% year-over-year from $183M in 2023.The acquisition of Ninetailed adds native experimentation and audience segmentation, allowing teams to personalize experiences and measure impact within the same platform that stores and delivers content.Contentful’s long-term growth opportunity lies in expanding the definition of what “content infrastructure” means inside modern organizations.

<ul><li>On September 30, 2025, Vercel raised a $300M oversubscribed Series F co-led by Accel and GIC at a $9.3B post-money valuation, and initiated an approximately $300M tender offer for certain employees, former employees, and early investors—marking a near 3x step-up from its May 2024 $3.25B Series E.</li><li>v0, its AI assistant that transforms text descriptions into working user interfaces, has crossed 4M users since its 2024 GA and been rebuilt for production workflows—it can now import any GitHub repo, pull environment variables and configuration from Vercel automatically, create dedicated branches and PRs, and connect to Snowflake and AWS databases (Aurora PostgreSQL, DynamoDB, and Aurora DSQL, provisioned directly from Vercel).</li><li>Vercel&#39;s expansion from developer-first to enterprise-focused sales creates significant growth opportunities.</li></ul>

On September 30, 2025, Vercel raised a $300M oversubscribed Series F co-led by Accel and GIC at a $9.3B post-money valuation, and initiated an approximately $300M tender offer for certain employees, former employees, and early investors—marking a near 3x step-up from its May 2024 $3.25B Series E.v0, its AI assistant that transforms text descriptions into working user interfaces, has crossed 4M users since its 2024 GA and been rebuilt for production workflows—it can now import any GitHub repo, pull environment variables and configuration from Vercel automatically, create dedicated branches and PRs, and connect to Snowflake and AWS databases (Aurora PostgreSQL, DynamoDB, and Aurora DSQL, provisioned directly from Vercel).Vercel&#39;s expansion from developer-first to enterprise-focused sales creates significant growth opportunities.

<ul><li>Sacra estimates that Vercel hit $172M ARR in in February 2025, up 80% YoY.</li><li>Vercel enables teams to deploy JS-based apps with minimal configuration—selling speed and simplicity through opinionated defaults—and monetizing through (1) usage-based pricing (compute, bandwidth, storage), (2) per-seat Pro ($20/month/seat) and Enterprise plans, and (3) a separate $20/month subscription for v0, its AI frontend builder.</li><li>The launch of Vercel’s AI app builder v0 in September 2023 caught the wave of AI app builders in 2024 and marked a key inflection point for Vercel, re-accelerating growth to 80% YoY and driving the company to a Sacra-estimated $172M in annual recurring revenue (ARR) by February 2025, up from ~$96M at the end of 2023.</li></ul>

Sacra estimates that Vercel hit $172M ARR in in February 2025, up 80% YoY.Vercel enables teams to deploy JS-based apps with minimal configuration—selling speed and simplicity through opinionated defaults—and monetizing through (1) usage-based pricing (compute, bandwidth, storage), (2) per-seat Pro ($20/month/seat) and Enterprise plans, and (3) a separate $20/month subscription for v0, its AI frontend builder.The launch of Vercel’s AI app builder v0 in September 2023 caught the wave of AI app builders in 2024 and marked a key inflection point for Vercel, re-accelerating growth to 80% YoY and driving the company to a Sacra-estimated $172M in annual recurring revenue (ARR) by February 2025, up from ~$96M at the end of 2023.

<ul><li>Netlify/Vercel do for the &quot;Jamstack&quot; what Heroku did for Ruby on Rails—create a consumery, push-button deploy for web apps not unlike Uber’s “push a button and a car arrives”.</li><li>Vercel/Netlify cost 6x~ as much as AWS Cloudfront for each additional 100GB after 1TB in bandwidth, creating a natural breakpoint where enterprises would roll their own version to save money.</li><li>The extent of enterprise adoption of Vercel/Netlify takes place on small teams building one-off projects or prototypes.</li></ul>

Netlify/Vercel do for the &quot;Jamstack&quot; what Heroku did for Ruby on Rails—create a consumery, push-button deploy for web apps not unlike Uber’s “push a button and a car arrives”.Vercel/Netlify cost 6x~ as much as AWS Cloudfront for each additional 100GB after 1TB in bandwidth, creating a natural breakpoint where enterprises would roll their own version to save money.The extent of enterprise adoption of Vercel/Netlify takes place on small teams building one-off projects or prototypes.

Vercel, Netlify, And The Consumerization Of Developer Tools

<ul><li>We started Bejamas three years ago, and in the beginning, we didn&#39;t know what Jamstack was.</li><li>Basically, there are no limits on how big your app can be, because they both run on top of AWS or Azure and other bigger services like those.</li><li>From our experience, the most popular are definitely Netlify and Vercel.</li></ul>

We started Bejamas three years ago, and in the beginning, we didn&#39;t know what Jamstack was.Basically, there are no limits on how big your app can be, because they both run on top of AWS or Azure and other bigger services like those.From our experience, the most popular are definitely Netlify and Vercel.

Thom Krupa, co-founder Of Bejamas, On Building Dynamic Apps On The Jamstack

Germany

Headless CMS with APIs for managing and delivering content across digital channels

Price Gauge
52-week Range	0.00 - 0.00
Market Cap (USDm)	0.00
P/E	0.00
Dividend (Yield)	0.00

Contentful (CONTENTFUL DE)

Primer: Contentful - 15 Dec 2025

Headless CMS with APIs for managing and delivering content across digital channels

Sacra

Primer: Vercel - 10 Oct 2026

Hosting and deployment software for frontend teams building with Next.js and React

Sacra

$172M/year Heroku Of Vibe Coding

TL;DR: Starting as a platform-as-a-service for deploying & hosting modern JavaScript apps, Vercel has re-accelerated with the launch of its AI app...

Sacra

Vercel, Netlify, And The Consumerization Of Developer Tools

We did interviews with Kleiner Perkins’ Bucky Moore, Netlify’s VP of Developer Experience Jason Lengstorf and PayPal’s Jamund Ferguson to learn...

Sacra

Thom Krupa, co-founder Of Bejamas, On Building Dynamic Apps On The Jamstack

Sacra interview with Thom Krupa, co-founder and CTO of Bejamas.

Sacra

Price Gauge

52-week Range

Market Cap (USDm)

P/E

Dividend (Yield)