Private Markets, Angel and Secondary Investing, Sacra

Sacra

Private Markets, Angel and Secondary Investing

Bringing transparency to private markets so investors, founders, and employees can build on conviction. Sacra delivers deeply researched insights on the private companies shaping tomorrow's markets. By surfacing the data, context, and operator perspective that are missing from private markets today, we help secondary buyers and sellers price equity accurately and unlock liquidity for the people building these businesses.

Private Capital Markets

<ul><li>Pinwheel is solving a problem that is core to all consumers in the financial services world.</li><li>Our ICP fits two buckets.</li><li>We help them enable that for everything—from a seamless account opening, for a one-click direct deposit switch, to underwriting them for a mortgage—all at the same time with a frictionless passing of the information.</li></ul>

Pinwheel is solving a problem that is core to all consumers in the financial services world.Our ICP fits two buckets.We help them enable that for everything—from a seamless account opening, for a one-click direct deposit switch, to underwriting them for a mortgage—all at the same time with a frictionless passing of the information.

<ul><li>Plaid (2021 valuation: $13.4B) grew 47% in 2021 to reach $250M in revenue and crossed 500M+ connected bank accounts acting as a middleware for fintechs like Block (NYSE: SQ) and Robinhood (NASDAQ: HOOD) to connect to their customers’ bank accounts for moving money to their app or fast-tracking customer onboarding.</li><li>Plaid became a consumer brand—going beyond serving as a white-label account linking service—by putting its logo on the bank linking experience inside fintech apps, sitting in the middle of a 3-sided, Visa-like network of 500M customers, 11,000 banks, and 2,600 fintechs.</li><li>In recent years, data aggregation has stagnated and become commoditized—the major players Plaid, Yodlee, Finicity (acquired by Mastercard for $825M) and MX (2020 valuation: $1.9B) build proprietary connections with only the top ~500 banks while outsourcing development to offshore software companies in India or reselling connections from other data aggregators for the long tail of 11,000+ banks.</li></ul>

Plaid (2021 valuation: $13.4B) grew 47% in 2021 to reach $250M in revenue and crossed 500M+ connected bank accounts acting as a middleware for fintechs like Block (NYSE: SQ) and Robinhood (NASDAQ: HOOD) to connect to their customers’ bank accounts for moving money to their app or fast-tracking customer onboarding.Plaid became a consumer brand—going beyond serving as a white-label account linking service—by putting its logo on the bank linking experience inside fintech apps, sitting in the middle of a 3-sided, Visa-like network of 500M customers, 11,000 banks, and 2,600 fintechs.In recent years, data aggregation has stagnated and become commoditized—the major players Plaid, Yodlee, Finicity (acquired by Mastercard for $825M) and MX (2020 valuation: $1.9B) build proprietary connections with only the top ~500 banks while outsourcing development to offshore software companies in India or reselling connections from other data aggregators for the long tail of 11,000+ banks.

The Future Of Plaid's $250M Screen Scraping Business

<ul><li>Direct deposit switching APIs like Pinwheel are redirecting the $10T of payroll deposited in incumbent banks towards neobanks and novel vertical finance apps.</li><li>For neobanks like Chime ($25B), Varo ($2.5B), and Current ($2.2B), direct deposit customers can bump up LTV by 30x-40x.</li><li>Chime found initial product-market fit offering 2 days early paycheck access with $100 in fee-free overdraft to direct deposit customers and spent millions in ads convincing American customers to switch.</li></ul>

Direct deposit switching APIs like Pinwheel are redirecting the $10T of payroll deposited in incumbent banks towards neobanks and novel vertical finance apps.For neobanks like Chime ($25B), Varo ($2.5B), and Current ($2.2B), direct deposit customers can bump up LTV by 30x-40x.Chime found initial product-market fit offering 2 days early paycheck access with $100 in fee-free overdraft to direct deposit customers and spent millions in ads convincing American customers to switch.

Pinwheel, Argyle, Atomic, And The Direct Deposit Switching APIs Funding $10T To Neobanks

<ul><li>We see ourselves as a catalyst for what we call fintech 2.0, or that next wave of financial innovation.</li><li>Our thesis isn’t that we&#39;re just going to build a better verification platform.</li><li>We&#39;re building real time connectivity.</li></ul>

We see ourselves as a catalyst for what we call fintech 2.0, or that next wave of financial innovation.Our thesis isn’t that we&#39;re just going to build a better verification platform.We&#39;re building real time connectivity.

Kurtis Lin, CEO Of Pinwheel, On The Rebundling Of Payroll Into Every App

<ul><li>Today, one programmer can do what it took a large team of programmers to do 20 years ago.</li><li>We were able to reduce development overhead by 30%, but probably stress by somewhere around 80%.</li><li>In the next five years, what you're going to see is Nylas will be the immediate tool that developers reach for.</li></ul>

Today, one programmer can do what it took a large team of programmers to do 20 years ago.We were able to reduce development overhead by 30%, but probably stress by somewhere around 80%.In the next five years, what you're going to see is Nylas will be the immediate tool that developers reach for.

Isaac Nassimi, SVP Of Product At Nylas, On The Market For Developer Middleware

United States

API for accessing and writing data across fragmented HR and payroll systems

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Finch (FINCH US)

"Plaid For X" Startups

Led by companies like Plaid, universal APIs enable developers...

Sacra

The Future Of Plaid's $250M Screen Scraping Business

Plaid (dataset) indexed on the explosive growth of consumer fintech, growing 50% annually for the last 5 years and hitting $250M in revenue in...

Sacra

Pinwheel, Argyle, Atomic, And The Direct Deposit Switching APIs Funding $10T To Neobanks

Direct deposit switching APIs like Pinwheel are redirecting the $10T of payroll deposited in incumbent banks towards neobanks and novel vertical...

Sacra

Kurtis Lin, CEO Of Pinwheel, On The Rebundling Of Payroll Into Every App

Sacra interview with Kurtis Lin, CEO of Pinwheel.

Sacra

Isaac Nassimi, SVP Of Product At Nylas, On The Market For Developer Middleware

Sacra interview with Isaac Nassimi, SVP of Product at Nylas

Sacra

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