Private Markets, Angel and Secondary Investing, Sacra

Sacra

Private Markets, Angel and Secondary Investing

Bringing transparency to private markets so investors, founders, and employees can build on conviction. Sacra delivers deeply researched insights on the private companies shaping tomorrow's markets. By surfacing the data, context, and operator perspective that are missing from private markets today, we help secondary buyers and sellers price equity accurately and unlock liquidity for the people building these businesses.

Private Capital Markets

<ul><li>Friend has raised $2.5 million in a seed round in July 2024.</li><li>Friend uses a direct-to-consumer hardware sales model with no recurring subscriptions.</li><li>Meta, Apple, and Google are rapidly integrating AI companionship features into mass-market devices like glasses, earbuds, and smartphones.</li></ul>

Friend has raised $2.5 million in a seed round in July 2024.Friend uses a direct-to-consumer hardware sales model with no recurring subscriptions.Meta, Apple, and Google are rapidly integrating AI companionship features into mass-market devices like glasses, earbuds, and smartphones.

<ul><li>The company reported being cash-flow positive in 2025 and has 2.5M+ members as of March 2026.</li><li>In March 2026, Whoop closed a $575M Series G round, valuing the company at $10.1B.</li><li>Proceeds are earmarked for U.S. growth and international expansion across Europe, the GCC, Latin America, and Asia.</li></ul>

The company reported being cash-flow positive in 2025 and has 2.5M+ members as of March 2026.In March 2026, Whoop closed a $575M Series G round, valuing the company at $10.1B.Proceeds are earmarked for U.S. growth and international expansion across Europe, the GCC, Latin America, and Asia.

<ul><li>Sacra estimates that Oura generated $1B in revenue in 2025, up 100% year-over-year from $500M in 2024.</li><li>As of May 2026, Oura said it was on pace to surpass 5 million paid members in Q2 2026, with revenue up more than fourfold over the past two fiscal years.</li><li>In October 2025, Oura raised $900M led by Fidelity at an approximately $11B valuation, more than double its December 2024 $5.2B round.</li></ul>

Sacra estimates that Oura generated $1B in revenue in 2025, up 100% year-over-year from $500M in 2024.As of May 2026, Oura said it was on pace to surpass 5 million paid members in Q2 2026, with revenue up more than fourfold over the past two fiscal years.In October 2025, Oura raised $900M led by Fidelity at an approximately $11B valuation, more than double its December 2024 $5.2B round.

<ul><li>Sacra estimates Limitless hit $2M in annual recurring revenue (ARR) in April 2025, up from $0.90M at the end of 2024.</li><li>In December 2025, Meta acquired Limitless.</li><li>The company&#39;s initial $350M valuation at just $2.2M ARR suggests investors see potential for Limitless to become the dominant platform for human-AI interaction in professional contexts.</li></ul>

Sacra estimates Limitless hit $2M in annual recurring revenue (ARR) in April 2025, up from $0.90M at the end of 2024.In December 2025, Meta acquired Limitless.The company&#39;s initial $350M valuation at just $2.2M ARR suggests investors see potential for Limitless to become the dominant platform for human-AI interaction in professional contexts.

United States

Wearable AI companion pendant designed to provide real-time conversational support, encouragement, and companionship without subscriptions

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Friend (FRIEND US)

Primer: Friend - 11 Dec 2025

Wearable AI companion pendant designed to provide real-time conversational support, encouragement, and companionship without subscriptions

Sacra

Primer: Whoop - 31 May 2026

Wearable device and app tracking recovery, strain, and sleep for performance optimization

Sacra

Primer: Oura - 31 May 2026

Smart ring for sleep, activity, and temperature tracking with optional health subscription

Sacra

Primer: Limitless - 11 Dec 2025

Wearable and software tool for recording, transcribing, and searching workplace conversations

Sacra

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