Private Markets, Angel and Secondary Investing, Sacra

Sacra

Private Markets, Angel and Secondary Investing

Bringing transparency to private markets so investors, founders, and employees can build on conviction. Sacra delivers deeply researched insights on the private companies shaping tomorrow's markets. By surfacing the data, context, and operator perspective that are missing from private markets today, we help secondary buyers and sellers price equity accurately and unlock liquidity for the people building these businesses.

Private Capital Markets

<ul><li>Sacra estimates Gorgias hit $69M in ARR in 2024, up 34% year-over-year from $51M ARR in 2023, which itself was double the $25M ARR reported in 2022.</li><li>In April 2025, Gorgias introduced Shopping Assistant, an AI-driven pre-sales tool that delivers personalized product recommendations, dynamic discounts, and upsell bundles in real time.</li><li>Gorgias was valued at $530M in its May 2024 Series C funding round, with a total of $100M+ raised to date.</li></ul>

Sacra estimates Gorgias hit $69M in ARR in 2024, up 34% year-over-year from $51M ARR in 2023, which itself was double the $25M ARR reported in 2022.In April 2025, Gorgias introduced Shopping Assistant, an AI-driven pre-sales tool that delivers personalized product recommendations, dynamic discounts, and upsell bundles in real time.Gorgias was valued at $530M in its May 2024 Series C funding round, with a total of $100M+ raised to date.

<ul><li>Sierra has emerged as one of the foremost AI-native upstarts, launching as a productized BPO replacement with autonomous chat & voice.</li><li>Sierra grew to $100M annual recurring revenue (ARR) in October 2025, up 400% year-over-year from $20M in October 2024, valued at $10B for a 100x revenue multiple after raising a $350M round (Greenoaks) in September 2025.</li><li>Initially inbound support-focused, Sierra’s model generalizes into outbound sales (lead qualification, cold calling), collections, insurance claims follow up, supplier management and any workflow where enterprises currently pay humans to conduct external outreach.</li></ul>

Sierra has emerged as one of the foremost AI-native upstarts, launching as a productized BPO replacement with autonomous chat & voice.Sierra grew to $100M annual recurring revenue (ARR) in October 2025, up 400% year-over-year from $20M in October 2024, valued at $10B for a 100x revenue multiple after raising a $350M round (Greenoaks) in September 2025.Initially inbound support-focused, Sierra’s model generalizes into outbound sales (lead qualification, cold calling), collections, insurance claims follow up, supplier management and any workflow where enterprises currently pay humans to conduct external outreach.

<ul><li>Zendesk found product-market fit as a beautifully simple help desk ticketing system for web-savvy small businesses.</li><li>Zendesk&#39;s growth strategy combines product-led and sales-led motions.</li><li>The combination of enterprise momentum, platform expansion, and international growth gives Zendesk multiple vectors to expand well beyond its current scale.</li></ul>

Zendesk found product-market fit as a beautifully simple help desk ticketing system for web-savvy small businesses.Zendesk&#39;s growth strategy combines product-led and sales-led motions.The combination of enterprise momentum, platform expansion, and international growth gives Zendesk multiple vectors to expand well beyond its current scale.

<ul><li>Every productivity app you use is embedding generative AI features, from Notion, Grammarly, and ClickUp to Microsoft Word and Google Docs.</li><li>Next we've got Alice from Double. Double gives you remote assistance powered by AI tools.</li><li>I think what really changed the spectrum with AI is that it unlocked a lot of superpowers.</li></ul>

Every productivity app you use is embedding generative AI features, from Notion, Grammarly, and ClickUp to Microsoft Word and Google Docs.Next we've got Alice from Double. Double gives you remote assistance powered by AI tools.I think what really changed the spectrum with AI is that it unlocked a lot of superpowers.

<ul><li>David Peterson joined Airtable as employee #16 in 2017, building their first growth team and leading partnerships as they scaled from $5M ARR to $156M ARR.</li><li>To learn more about the early employee experience at rapidly-growing startups, we teamed up with Sandhill Markets for a panel conversation featuring former Airtable head of growth David Peterson, senior engineering manager at Coinbase Mitali Gala, and former head of content at Intercom and Ramp John Collins.</li><li>And then last, but definitely not least, David Peterson, who was an early employee at Airtable and is now on the VC side.</li></ul>

David Peterson joined Airtable as employee #16 in 2017, building their first growth team and leading partnerships as they scaled from $5M ARR to $156M ARR.To learn more about the early employee experience at rapidly-growing startups, we teamed up with Sandhill Markets for a panel conversation featuring former Airtable head of growth David Peterson, senior engineering manager at Coinbase Mitali Gala, and former head of content at Intercom and Ramp John Collins.And then last, but definitely not least, David Peterson, who was an early employee at Airtable and is now on the VC side.

United States

Shared inbox software for teams to collaborate and manage high-volume customer email communication

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Primer: Gorgias - 23 Dec 2025

Help desk software for Shopify merchants to manage ecommerce customer support tickets

Sacra

Sierra Vs Decagon

TL;DR: As AI has swept through customer support teams, reducing headcount and disrupting legacy helpdesks, Sierra has emerged as one of the...

Sacra

Primer: Zendesk - 17 Nov 2024

Customer service software for managing support tickets, live chat, and help centers

Sacra

How AI Is Transforming Productivity Apps

Every productivity app you use is embedding generative AI features, from Notion, Grammarly, and ClickUp to Microsoft Word and Google Docs...

Sacra

The Hyperscaler Employee Experience

Being an early employee at a rapidly-growing startup affords opportunities for huge career and financial growth...

Sacra

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