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Tech in Asia (YC W15) is the largest English-language technology media company that focuses on Asia. From the latest news to the hottest trends and the boldest startups to the strongest titans, we cover everything tech in the region. Our goal is to build and serve Asia’s tech and startup community.

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Heavenly Secrets Private Limited / Private Capital Markets

<ul><li>With rising urbanization and increased social media exposure to global beauty trends, India’s beauty and personal care market is now set to hit <a href="https://www.imarcgroup.com/india-beauty-personal-care-market" target="_blank" rel="noopener">US$38 billion</a> in value by 2028.</li><li>A big part of that growth has come from direct-to-consumer brands: in the past four to five years, <a href="https://www.techinasia.com/indias-beauty-d2c-space-southeast-asia" target="_blank" rel="noopener">over 80</a> of them have emerged, accompanied by a wave of investments.</li><li>One of these D2C players is <a href="https://discoverpilgrim.com/" target="_blank" rel="noopener">Pilgrim</a>, which recently raised US$20 million in a series B funding round led by Vertex Ventures Southeast Asia and India. </li></ul>

With rising urbanization and increased social media exposure to global beauty trends, India’s beauty and personal care market is now set to hit US$38 billion in value by 2028.A big part of that growth has come from direct-to-consumer brands: in the past four to five years, over 80 of them have emerged, accompanied by a wave of investments.One of these D2C players is Pilgrim, which recently raised US$20 million in a series B funding round led by Vertex Ventures Southeast Asia and India. 

Vertex Ventures Leads Indian D2C Beauty Startup’s $20m Series B

India

Heavenly Secrets Private Limited, doing business as Pilgrim, provides personal care services. The Company offers face care, hair spa, body scrub, hand and nail cream, gift sets, and other related products. Pilgrim serves customers in India.

Heavenly Secrets Private Limited (1895786D IN)

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Vertex Ventures Leads Indian D2C Beauty Startup’s $20m Series B

With rising urbanization and increased social media exposure to global beauty trends, India’s beauty and personal care market is now set to...

Tech in Asia