Private Markets, Angel and Secondary Investing, Sacra

Sacra

Private Markets, Angel and Secondary Investing

Bringing transparency to private markets so investors, founders, and employees can build on conviction. Sacra delivers deeply researched insights on the private companies shaping tomorrow's markets. By surfacing the data, context, and operator perspective that are missing from private markets today, we help secondary buyers and sellers price equity accurately and unlock liquidity for the people building these businesses.

Private Capital Markets

<ul><li>Census found product-market fit as a reverse ETL (extract, transform, load) platform for data-driven, product-led growth companies.</li><li>Census is a subscription SaaS company that provides a reverse ETL (Extract, Transform, Load) platform, enabling businesses to sync customer data from cloud data warehouses to various SaaS tools.</li><li>The rapid adoption of cloud data warehouses like Snowflake, BigQuery, and Redshift is a key tailwind for Census.</li></ul>

Census found product-market fit as a reverse ETL (extract, transform, load) platform for data-driven, product-led growth companies.Census is a subscription SaaS company that provides a reverse ETL (Extract, Transform, Load) platform, enabling businesses to sync customer data from cloud data warehouses to various SaaS tools.The rapid adoption of cloud data warehouses like Snowflake, BigQuery, and Redshift is a key tailwind for Census.

<ul><li>The first piece is there&#39;s a lot more B2B SaaS out there. The amount has exponentially grown year over year.</li><li>We&#39;re now seeing the same thing happen in customer-facing integrations, where this whole idea of should we build in-house or should we outsource is becoming a lot more about which outsourced tools we should use, not should we build it ourselves.</li><li>The long-term vision for Vessel is that when you go to build your first customer-facing integration, it&#39;s not about, &quot;Well, let me go pull up the Salesforce docs and figure out how to do that.&quot;</li></ul>

The first piece is there&#39;s a lot more B2B SaaS out there. The amount has exponentially grown year over year.We&#39;re now seeing the same thing happen in customer-facing integrations, where this whole idea of should we build in-house or should we outsource is becoming a lot more about which outsourced tools we should use, not should we build it ourselves.The long-term vision for Vessel is that when you go to build your first customer-facing integration, it&#39;s not about, &quot;Well, let me go pull up the Salesforce docs and figure out how to do that.&quot;

Zachary Kirby, co-founder Of Vessel, On Building The Vercel For Integrations

<ul><li>Software buyers have always wanted to self-educate before making a large purchase.</li><li>Time-to-value is incredibly important in product-led growth.</li><li>The days of building PLG on “easy mode” are over, and we need to accept that and embrace what’s next.</li></ul>

Software buyers have always wanted to self-educate before making a large purchase.Time-to-value is incredibly important in product-led growth.The days of building PLG on “easy mode” are over, and we need to accept that and embrace what’s next.

Blake Bartlett, Partner At OpenView, On The Future Of product-led Growth

<ul><li>Clearbit's biggest segment is the growth segment, accounting for about 40 to 50% of customers, mainly in the mid-market.</li><li>Clearbit has transitioned from data APIs for developers to offering low-code data integrations, enabling real-time data enrichment.</li><li>The platform allows integration with CRM and other systems, enabling creation of audiences and workflow automation instantly.</li></ul>

Clearbit's biggest segment is the growth segment, accounting for about 40 to 50% of customers, mainly in the mid-market.Clearbit has transitioned from data APIs for developers to offering low-code data integrations, enabling real-time data enrichment.The platform allows integration with CRM and other systems, enabling creation of audiences and workflow automation instantly.

Matt Sornson, co-founder & ex-CEO At Clearbit, On Vertically Integrated Data And Workflow Tools In Sales And Marketing

<ul><li>The data warehouse becoming the center of gravity in the organization.</li><li>Product-led growth as a capital efficient, low-CAC strategy for growth.</li><li>For medium and established companies, we&#39;ve focused more on the sales motion, in particular the bottoms-up product-led motion.</li></ul>

The data warehouse becoming the center of gravity in the organization.Product-led growth as a capital efficient, low-CAC strategy for growth.For medium and established companies, we&#39;ve focused more on the sales motion, in particular the bottoms-up product-led motion.

Thomas Schiavone, co-founder And CEO Of Calixa, On The PLG Data Pipeline

United States

Tool for syncing warehouse data to business apps like CRMs and marketing tools

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Hightouch (HIGHTOUCH US)

Primer: Census - 04 Sep 2024

Data syncing tool for sending warehouse data to sales, marketing, and support apps

Sacra

Zachary Kirby, co-founder Of Vessel, On Building The Vercel For Integrations

You're a B2B SaaS company in 2023. How do you build integrations and how has that process changed over the last 5 years? What will it look like...

Sacra

Blake Bartlett, Partner At OpenView, On The Future Of product-led Growth

Sacra interview with Blake Bartlett, partner at OpenView.

Sacra

Matt Sornson, co-founder & ex-CEO At Clearbit, On Vertically Integrated Data And Workflow Tools In Sales And Marketing

Sacra interview with Matt Sornson, the former CEO of Clearbit.

Sacra

Thomas Schiavone, co-founder And CEO Of Calixa, On The PLG Data Pipeline

Sacra interview with Thomas Schiavone, the co-founder and CEO of Calixa.

Sacra

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