Private Markets, Angel and Secondary Investing, Sacra

Sacra

Private Markets, Angel and Secondary Investing

Bringing transparency to private markets so investors, founders, and employees can build on conviction. Sacra delivers deeply researched insights on the private companies shaping tomorrow's markets. By surfacing the data, context, and operator perspective that are missing from private markets today, we help secondary buyers and sellers price equity accurately and unlock liquidity for the people building these businesses.

Private Capital Markets

<ul><li>Sacra estimates that Drift hit $135M in annual recurring revenue (ARR) at the end of 2022, up 35% from $100M at the end of 2021.</li><li>Drift’s packages now start at $2,500 per month (they removed their previously entry-level $40 per month package in 2022); users are billed annually.</li><li>In 2022, Drift setup operations in Guadalajara, Mexico, its sixth global location, to cover the Latin America market.</li></ul>

Sacra estimates that Drift hit $135M in annual recurring revenue (ARR) at the end of 2022, up 35% from $100M at the end of 2021.Drift’s packages now start at $2,500 per month (they removed their previously entry-level $40 per month package in 2022); users are billed annually.In 2022, Drift setup operations in Guadalajara, Mexico, its sixth global location, to cover the Latin America market.

<ul><li>Pilot (dataset) has hit 60% gross margins acting as human-in-the-loop middleware between the SMB finance stack and the bookkeeping system of record in QuickBooks.</li><li>Sacra estimates that Pilot has $43M in annual recurring revenue (ARR) growing 30% year-over-year with industry leading gross margins at 60%.</li><li>Every SMB needs bookkeeping and accounting and today they spend some $60B/yr on it, meaning Pilot today is a leader with only 0.4% penetration into a massive opportunity.</li></ul>

Pilot (dataset) has hit 60% gross margins acting as human-in-the-loop middleware between the SMB finance stack and the bookkeeping system of record in QuickBooks.Sacra estimates that Pilot has $43M in annual recurring revenue (ARR) growing 30% year-over-year with industry leading gross margins at 60%.Every SMB needs bookkeeping and accounting and today they spend some $60B/yr on it, meaning Pilot today is a leader with only 0.4% penetration into a massive opportunity.

Pilot: The $43M Per Year Mechanical Bookkeeper

<ul><li>Klaviyo’s real innovation was the data structure that offered access to this data in a way where you could actually use it inside of the platform and not be a spreadsheet jockey.</li><li>With Klaviyo, you could say, “I want to send a campaign, but I only want to send it to people who have bought our hero product in the past and have bought nothing in the last 120 days.</li><li>CRV does a lot of ecommerce investing, they see a big part of the market, and have a really good perspective on it.</li></ul>

Klaviyo’s real innovation was the data structure that offered access to this data in a way where you could actually use it inside of the platform and not be a spreadsheet jockey.With Klaviyo, you could say, “I want to send a campaign, but I only want to send it to people who have bought our hero product in the past and have bought nothing in the last 120 days.CRV does a lot of ecommerce investing, they see a big part of the market, and have a really good perspective on it.

Brian Whalley, Co-Founder Of Wonderment, On Klaviyo's product-market Fit

<ul><li>Customer.io is at $1.67M in MRR, growing at 6% month-over-month.</li><li>Customer.io’s 131% net dollar retention is comparable to Front (137%) and in the top quartile of IPO’ing companies.</li><li>Customer.io's ability to retain customers and drive ever-greater revenue from them over time is a characteristic of the best SaaS companies.</li></ul>

Customer.io is at $1.67M in MRR, growing at 6% month-over-month.Customer.io’s 131% net dollar retention is comparable to Front (137%) and in the top quartile of IPO’ing companies.Customer.io's ability to retain customers and drive ever-greater revenue from them over time is a characteristic of the best SaaS companies.

Customer.Io: The $400M HubSpot Of Product-Led Growth

United States

Customer communication software for marketers to send personalized messages across channels

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Iterable (ITERABLE US)

Primer: Drift - 18 Apr 2023

Chatbot and live chat tool for sales and marketing teams to engage website visitors

Sacra

Pilot: The $43M Per Year Mechanical Bookkeeper

TL;DR: Pilot ($43M ARR) has hit 60% gross margins acting as human-in-the-loop middleware between the SMB finance stack and the bookkeeping system...

Sacra

Brian Whalley, Co-Founder Of Wonderment, On Klaviyo's product-market Fit

Sacra interview with Brian Whalley, co-founder of Wonderment.

Sacra

Customer.Io: The $400M HubSpot Of Product-Led Growth

Customer.io is a customer messaging platform for sending personalized, behaviorally-targeted campaigns through email, push, and SMS. Our base case...

Sacra

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