Private Markets, Angel and Secondary Investing, Sacra

Sacra

Private Markets, Angel and Secondary Investing

Bringing transparency to private markets so investors, founders, and employees can build on conviction. Sacra delivers deeply researched insights on the private companies shaping tomorrow's markets. By surfacing the data, context, and operator perspective that are missing from private markets today, we help secondary buyers and sellers price equity accurately and unlock liquidity for the people building these businesses.

Private Capital Markets

<ul><li>Sacra estimates that Linktree generated $55.5M in revenue in 2024, up 50% year-over-year from $37M in 2023.</li><li>Linktree has raised a total of $165.7M from 3 rounds of fundraising.</li><li>As of April 2025, Linktree reported 70M+ users.</li></ul>

Sacra estimates that Linktree generated $55.5M in revenue in 2024, up 50% year-over-year from $37M in 2023.Linktree has raised a total of $165.7M from 3 rounds of fundraising.As of April 2025, Linktree reported 70M+ users.

<ul><li>Sacra estimates that Passes reached a $9.5M annualized net revenue run rate in February 2024, up from $3.6M at the end of 2023.</li><li>Passes raised $40M in Series A funding led by Bond Capital, with participation from Abstract Ventures, Crossbeam Ventures, Skims cofounders Emma and Jens Grede, and others in February 2024.</li><li>Passes acquired Fanhouse in 2023, incorporating a former safe-for-work membership competitor.</li></ul>

Sacra estimates that Passes reached a $9.5M annualized net revenue run rate in February 2024, up from $3.6M at the end of 2023.Passes raised $40M in Series A funding led by Bond Capital, with participation from Abstract Ventures, Crossbeam Ventures, Skims cofounders Emma and Jens Grede, and others in February 2024.Passes acquired Fanhouse in 2023, incorporating a former safe-for-work membership competitor.

<ul><li>Sacra estimates that OnlyFans hit $1.55B in revenue in 2025, up 10% year-over-year from $1.413B in 2024.</li><li>As of May 2026, OnlyFans sold a 16% minority stake to San Francisco-based Architect Capital at a $3.15B valuation.</li><li>As AI gets better, OnlyFans has the opportunity to integrate AI-powered features to enhance user experiences and creator productivity.</li></ul>

Sacra estimates that OnlyFans hit $1.55B in revenue in 2025, up 10% year-over-year from $1.413B in 2024.As of May 2026, OnlyFans sold a 16% minority stake to San Francisco-based Architect Capital at a $3.15B valuation.As AI gets better, OnlyFans has the opportunity to integrate AI-powered features to enhance user experiences and creator productivity.

<ul><li>Sacra estimates that Stan hit $40M in annual recurring revenue in April 2026, up from $35M at the end of 2025.</li><li>Stan reached profitability at approximately 40% EBITDA margins, remaining capital-light with its $5M seed from Forerunner (2022) as its sole round of institutional funding.</li><li>Whop's marketplace model - which aggregates demand across creator products rather than requiring creators to bring their own traffic - surpassed Stan in revenue scale in 2025 and is growing roughly 10x faster.</li></ul>

Sacra estimates that Stan hit $40M in annual recurring revenue in April 2026, up from $35M at the end of 2025.Stan reached profitability at approximately 40% EBITDA margins, remaining capital-light with its $5M seed from Forerunner (2022) as its sole round of institutional funding.Whop's marketplace model - which aggregates demand across creator products rather than requiring creators to bring their own traffic - surpassed Stan in revenue scale in 2025 and is growing roughly 10x faster.

<ul><li>Sacra estimates that ShopMy generated $80M in revenue in 2025, up 196% from $27M in 2024.</li><li>ShopMy raised $77.5M in a Series B round in January 2025 led by Bessemer Venture Partners and Bain Capital Ventures.</li><li>ShopMy&#39;s newest product, Circles, transforms the platform from a B2B2C tool into a three-sided marketplace by adding a consumer-facing shopping app.</li></ul>

Sacra estimates that ShopMy generated $80M in revenue in 2025, up 196% from $27M in 2024.ShopMy raised $77.5M in a Series B round in January 2025 led by Bessemer Venture Partners and Bain Capital Ventures.ShopMy&#39;s newest product, Circles, transforms the platform from a B2B2C tool into a three-sided marketplace by adding a consumer-facing shopping app.

Australia

Website builder for creators to share links and monetize audiences from social platforms

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Linktree (LINKTREE AU)

Primer: Linktree - 10 Aug 2026

Website builder for creators to share links and monetize audiences from social platforms

Sacra

Primer: Passes - 12 Oct 2026

Marketplace for creators to sell risqué content, livestreams, and direct messages without nudity

Sacra

Primer: OnlyFans - 26 Aug 2026

Marketplace for NSFW creators to sell subscription content directly to fans

Sacra

Primer: Stan - 17 Aug 2026

Storefront tool for creators to sell downloads, courses, and bookings from link-in-bio

Sacra

Primer: ShopMy - 20 Feb 2026

Platform enabling creators to curate digital shops for product recommendations and monetize them through affiliate links

Sacra

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