Private Markets, Angel and Secondary Investing, Sacra

Sacra

Private Markets, Angel and Secondary Investing

Bringing transparency to private markets so investors, founders, and employees can build on conviction. Sacra delivers deeply researched insights on the private companies shaping tomorrow's markets. By surfacing the data, context, and operator perspective that are missing from private markets today, we help secondary buyers and sellers price equity accurately and unlock liquidity for the people building these businesses.

Private Capital Markets

<ul><li>Sacra estimates that Flexport generated $2.1 billion in revenue in 2024, up 30% from $1.6 billion in 2023.</li><li>Flexport missed its profitability target for the end of 2024.</li><li>Flexport was valued at approximately $3.8 billion as of late 2024, based on Shopify's 17% stake in the company, representing a 0.55x revenue multiple.</li></ul>

Sacra estimates that Flexport generated $2.1 billion in revenue in 2024, up 30% from $1.6 billion in 2023.Flexport missed its profitability target for the end of 2024.Flexport was valued at approximately $3.8 billion as of late 2024, based on Shopify's 17% stake in the company, representing a 0.55x revenue multiple.

<ul><li>SaaS in its current dashboard—and workflow-centric form—built on the 2010s UX pattern of buttons, views, and user-driven actions—is being eclipsed by AI agents, with buyers of software increasingly expecting ChatGPT-style systems that can integrate &amp; reason over their data across all their tools via existing APIs, synthesize it, and drive outcomes.</li><li>While unified APIs promised fast integration for human engineers between your SaaS app and entire categories of tools like sales &amp; CRM (Salesforce/HubSpot), HRIS (Workday), and ERP (NetSuite) by flattening 3rd-party systems into the most common fields via a single integration point, AI agents threaten to render this abstraction unnecessary, as they can go deep—parsing arbitrary data structures, mapping to tenant-specific fields, and covering all edge cases—by default.</li><li>As Ampersand, Finch, Merge, and others all move to launch MCP servers and agent-facing SDKs betting MCP will become the HTTP of agentic SaaS, they’re aligning around a shared protocol that gives AI agents access to 3rd-party systems via declarative “tools” for reading and writing data layered over existing APIs—enabling agents to retrieve the live customer context they need to reduce hallucinations and take the best actions.</li></ul>

SaaS in its current dashboard—and workflow-centric form—built on the 2010s UX pattern of buttons, views, and user-driven actions—is being eclipsed by AI agents, with buyers of software increasingly expecting ChatGPT-style systems that can integrate &amp; reason over their data across all their tools via existing APIs, synthesize it, and drive outcomes.While unified APIs promised fast integration for human engineers between your SaaS app and entire categories of tools like sales &amp; CRM (Salesforce/HubSpot), HRIS (Workday), and ERP (NetSuite) by flattening 3rd-party systems into the most common fields via a single integration point, AI agents threaten to render this abstraction unnecessary, as they can go deep—parsing arbitrary data structures, mapping to tenant-specific fields, and covering all edge cases—by default.As Ampersand, Finch, Merge, and others all move to launch MCP servers and agent-facing SDKs betting MCP will become the HTTP of agentic SaaS, they’re aligning around a shared protocol that gives AI agents access to 3rd-party systems via declarative “tools” for reading and writing data layered over existing APIs—enabling agents to retrieve the live customer context they need to reduce hallucinations and take the best actions.

Ayan Barua, CEO Of Ampersand, On Infra For AI Agent Integrations

<ul><li>Sacra estimates Workato hit $150 in annual recurring revenue (ARR) in 2023, up approximately 36% year-over-year from $110M in 2022.</li><li>Workato&#39;s rapid expansion has been driven by strong enterprise adoption, with notable customers including AT&amp;T, Atlassian, Box, GitLab, Nokia, and Toast.</li><li>Workato&#39;s biggest competitor in the enterprise is Salesforce&#39;s MuleSoft, which they acquired in 2018 for $6.5B—the two are regularly competing for big deals for enterprise projects around things like employee onboarding.</li></ul>

Sacra estimates Workato hit $150 in annual recurring revenue (ARR) in 2023, up approximately 36% year-over-year from $110M in 2022.Workato&#39;s rapid expansion has been driven by strong enterprise adoption, with notable customers including AT&amp;T, Atlassian, Box, GitLab, Nokia, and Toast.Workato&#39;s biggest competitor in the enterprise is Salesforce&#39;s MuleSoft, which they acquired in 2018 for $6.5B—the two are regularly competing for big deals for enterprise projects around things like employee onboarding.

<ul><li>Sacra estimates Alloy hit $55M in annual recurring revenue (ARR) at the end of 2023, growing approximately 31% from $42M ARR in 2022.</li><li>Growth has moderated significantly in 2024, with revenue remaining roughly flat according to industry sources.</li><li>Alloy is valued at $1.55 billion as of their September 2022 funding round, with Lightspeed Venture Partners and Avenir Growth Capital leading the investment.</li></ul>

Sacra estimates Alloy hit $55M in annual recurring revenue (ARR) at the end of 2023, growing approximately 31% from $42M ARR in 2022.Growth has moderated significantly in 2024, with revenue remaining roughly flat according to industry sources.Alloy is valued at $1.55 billion as of their September 2022 funding round, with Lightspeed Venture Partners and Avenir Growth Capital leading the investment.

<ul><li>Positioning against the breadth-first appeal of unified APIs, new native product integration infra companies like Ampersand (Matrix, $4.7M seed) enable vendors to build deep custom integrations with the handful of highest revenue generating, enterprise-tier, “fat head” systems of record like Salesforce and HubSpot.</li><li>Our positioning has been: if you want to go very deep natively, whatever you can do on top of the API, you can do with Ampersand, cutting down from 6 months to 6 days.</li><li>We are starting with the go-to-market stack.</li></ul>

Positioning against the breadth-first appeal of unified APIs, new native product integration infra companies like Ampersand (Matrix, $4.7M seed) enable vendors to build deep custom integrations with the handful of highest revenue generating, enterprise-tier, “fat head” systems of record like Salesforce and HubSpot.Our positioning has been: if you want to go very deep natively, whatever you can do on top of the API, you can do with Ampersand, cutting down from 6 months to 6 days.We are starting with the go-to-market stack.

Ayan Barua, CEO Of Ampersand, On Going Upmarket With Deep Native Product Integrations

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API for accessing multiple third-party services through a unified data model

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Merge (MERGE US)

Primer: Flexport - 06 Apr 2026

Dashboard and freight forwarding service for global shippers and ecommerce brands

Sacra

Ayan Barua, CEO Of Ampersand, On Infra For AI Agent Integrations

Last time we talked in October 2024, you mentioned AI agents, but we did not go into it deeply. What has changed in SaaS since we last spoke, both...

Sacra

Primer: Workato - 07 Dec 2024

Automation tool for integrating enterprise apps and building low-code business workflows

Sacra

Primer: Alloy - 07 Dec 2024

Identity decisioning software for banks and fintechs to automate onboarding and prevent fraud

Sacra

Ayan Barua, CEO Of Ampersand, On Going Upmarket With Deep Native Product Integrations

Before starting Ampersand, you were VP of Engineering at G2, and you got there via the acquisition of your startup Siftery. Can you talk about...

Sacra

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