Analyst - Media&Entertainment Sector, Blue Lotus Research Institute

Stan Zhao

Analyst - Media&Entertainment Sector

China growth and global non-US Internet equities

Blue Lotus Research Institute

Blue Lotus Research is a Hong Kong Type 4 Licensed investment advisory firm focusing on Chinese growth equities and global non-US Internet equities

Thematic (Sector/Industry)

<ul>
<li>The two new titles released in December, &lt;One Piece: Ambition&gt; and &lt;Where Winds Meet&gt;, from Tencent and NetEase, have shown promising early results and should become major blockbusters in 2025</li>
<li>For Tencent, the holiday updates for &lt;DnF Mobile&gt; and &lt;Arena Breakout&gt; have underperformed, leading us to revise our revenue expectations downward by approximately 10%.</li>
<li>Bilibili's key title, &lt;Three Kingdoms: MDTX&gt;, has seen a slight decline in popularity,  due to the intense competition in the SLG genre. The future seasonal updates could rejuvenate the performance.</li>
</ul>


The two new titles released in December, &lt;One Piece: Ambition&gt; and &lt;Where Winds Meet&gt;, from Tencent and NetEase, have shown promising early results and should become major blockbusters in 2025
For Tencent, the holiday updates for &lt;DnF Mobile&gt; and &lt;Arena Breakout&gt; have underperformed, leading us to revise our revenue expectations downward by approximately 10%.
Bilibili's key title, &lt;Three Kingdoms: MDTX&gt;, has seen a slight decline in popularity,  due to the intense competition in the SLG genre. The future seasonal updates could rejuvenate the performance.


China Online Game Grossing Monitor: December 16, 2024 - January‌ 4, 2025

Blue Lotus Non US Internet research, Blue Lotus Research Institute

Ying Pan

Blue Lotus Non US Internet research

<ul>
<li>New and renewed trade-in subsidies on smart phone, tablet and wearables can add low to high single digit growth to major e-commerce platforms. Raising basic pension invites more questions;</li>
<li>Meituan's latest anti-fatigue and algorithm change is a way to deflect criticism of its not paying social security for its riders;</li>
<li>Several games on NetEase received positive feedbacks, paving way for a rebounding 2025.</li>
</ul>


New and renewed trade-in subsidies on smart phone, tablet and wearables can add low to high single digit growth to major e-commerce platforms. Raising basic pension invites more questions;
Meituan's latest anti-fatigue and algorithm change is a way to deflect criticism of its not paying social security for its riders;
Several games on NetEase received positive feedbacks, paving way for a rebounding 2025.


China Internet Weekly Wrap (1/2025): JD, BABA, PDD, SE, CPNG, Meituan, NTES

<ul>
<li>
Online Travel: Korea and Japan eased tourist visa for Chinese. TRIP.com saw traffic gains in C4Q24;</li>
<li>
Internet Platform: Scalping on government consumption vouchers in Shanghai will shift future programs to major Internet platforms;</li>
<li>
Online game: December game code approval was both big and commercial. NetEase and Tencent games were included.</li>
</ul>



Online Travel: Korea and Japan eased tourist visa for Chinese. TRIP.com saw traffic gains in C4Q24;

Internet Platform: Scalping on government consumption vouchers in Shanghai will shift future programs to major Internet platforms;

Online game: December game code approval was both big and commercial. NetEase and Tencent games were included.


China Internet Weekly Wrap (52/​2024): Visa Free Entry, Social Gift Sending & E-Commerce Tax

<ul>
<li>&lt;Peacekeeper&gt;'s more aggressive gameplay reforms and monetization changes have delivered better results, leading us to raise its 2024 annualized gross billings estimate slightly.</li>
<li>&lt;DnF Mobile&gt;'s new version experienced a slight decline in player retention, though this is likely temporary. As a result, we have slightly lowered its 2024 annualized grossing estimates.</li>
<li>NetEase's &lt;Eggy Party&gt; received player feedback that fell slightly below expectations. The game continues to face considerable pressure for revenue recovery, prompting us to lower our full-year revenue estimate slightly.</li>
</ul>


&lt;Peacekeeper&gt;'s more aggressive gameplay reforms and monetization changes have delivered better results, leading us to raise its 2024 annualized gross billings estimate slightly.
&lt;DnF Mobile&gt;'s new version experienced a slight decline in player retention, though this is likely temporary. As a result, we have slightly lowered its 2024 annualized grossing estimates.
NetEase's &lt;Eggy Party&gt; received player feedback that fell slightly below expectations. The game continues to face considerable pressure for revenue recovery, prompting us to lower our full-year revenue estimate slightly.


China Online Game Grossing Monitor: October 10, 2024 - December 16, 2024

<ul>
<li>BABA US/PDD US/VIPS US/JD US/3690 HK: NBS retail consumption data for November 2024 shows impact of early Double 11 (-/-/-/-/+)</li>
<li>BABA US/600177 CH: Alibaba rumored to sell Intime to Youngor (+//)</li>
<li>PDD US/1519 HK: Temu launches semi-consignment model in Mexico (-/+)</li>
</ul>


BABA US/PDD US/VIPS US/JD US/3690 HK: NBS retail consumption data for November 2024 shows impact of early Double 11 (-/-/-/-/+)
BABA US/600177 CH: Alibaba rumored to sell Intime to Youngor (+//)
PDD US/1519 HK: Temu launches semi-consignment model in Mexico (-/+)


[Blue Lotus Daily-TMT Update]:BABA US/PDD US/VIPS US/JD US/3690 HK/600177 CH/1519 HK/NTES US

China

NetEase is a Chinese Internet technology company that provides online services across various sectors. Its core businesses include the development and operation of desktop and mobile games, alongside services in news aggregation, music streaming (NetEase Cloud Music), online education (Youdao), advertising, email, and e-commerce (Yanxuan). The company is headquartered in Hangzhou, China, and was founded in June 1997.

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NetEase (9999 HK)

China Online Game Grossing Monitor: December 16, 2024 - January‌ 4, 2025

New titles from Tencent and NetEase show promise for 2025 blockbuster status, while Tencent's holiday updates disappoint and Bilibili faces...

Blue Lotus Research Institute

China Internet Weekly Wrap (1/2025): JD, BABA, PDD, SE, CPNG, Meituan, NTES

Trade-in subsidies on smartphones can boost e-commerce growth, Meituan deflects criticism with anti-fatigue measures, NetEase games receive...

Blue Lotus Research Institute

China Online Game Grossing Monitor: October 10, 2024 - December 16, 2024

Peacekeeper and DnF Mobile continue to show performance volatility, while the Eggy Party has underperformed expectations. Meanwhile, Bilibili's...

Blue Lotus Research Institute

[Blue Lotus Daily-TMT Update]:BABA US/PDD US/VIPS US/JD US/3690 HK/600177 CH/1519 HK/NTES US

Retail consumption data for November 2024 reflects early Double 11 impact, Alibaba rumored to sell Intime to Youngor, and Temu launches semi...

Blue Lotus Research Institute

Price Gauge

52-week Range

Market Cap (USDm)

P/E

Dividend (Yield)

China Online Game Grossing Monitor: December 16, 2024 - January‌ 4, 2025

​New titles from Tencent and NetEase show promise for 2025 blockbuster status, while Tencent's holiday updates disappoint and Bilibili faces...

Blue Lotus Research Institute

China Internet Weekly Wrap (1/2025): JD, BABA, PDD, SE, CPNG, Meituan, NTES

​Trade-in subsidies on smartphones can boost e-commerce growth, Meituan deflects criticism with anti-fatigue measures, NetEase games receive...

Blue Lotus Research Institute

China Internet Weekly Wrap (52/​2024): Visa Free Entry, Social Gift Sending & E-Commerce Tax

​Korea and Japan ease tourist visa for Chinese, Shanghai government vouchers likely shift to major Internet platforms; NetEase and Tencent games...

Blue Lotus Research Institute

China Online Game Grossing Monitor: October 10, 2024 - December 16, 2024

Peacekeeper and DnF Mobile continue to show performance volatility, while the Eggy Party has underperformed expectations. Meanwhile, Bilibili's...

Blue Lotus Research Institute

[Blue Lotus Daily-TMT Update]:BABA US/PDD US/VIPS US/JD US/3690 HK/600177 CH/1519 HK/NTES US

​Retail consumption data for November 2024 reflects early Double 11 impact, Alibaba rumored to sell Intime to Youngor, and Temu launches semi...

Blue Lotus Research Institute

New titles from Tencent and NetEase show promise for 2025 blockbuster status, while Tencent's holiday updates disappoint and Bilibili faces...

Trade-in subsidies on smartphones can boost e-commerce growth, Meituan deflects criticism with anti-fatigue measures, NetEase games receive...

China Internet Weekly Wrap (52/2024): Visa Free Entry, Social Gift Sending & E-Commerce Tax

Korea and Japan ease tourist visa for Chinese, Shanghai government vouchers likely shift to major Internet platforms; NetEase and Tencent games...

Retail consumption data for November 2024 reflects early Double 11 impact, Alibaba rumored to sell Intime to Youngor, and Temu launches semi...