New World Department Store China is an investment holding company that owns and operates department stores and shopping malls in the People's Republic of China. The company operates under the "New World" and "Ba Li Chun Tian" brand names, offering a wide range of merchandise, catering, entertainment, and an online shopping platform "New Lab". It was founded in 1993 and is headquartered in Cheung Sha Wan, Hong Kong.
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