External broker reports(aggregated public sources), HDFC Securities

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External broker reports(aggregated public sources)

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<ul><li>We met Mr Ravindra Singh Negi (MD &amp; CEO) and Mr Saibal Sengupta (CFO) wherein they reiterated their focus on key strategic pillars of (1) customer-centric product innovation and service enhancement, (2) expanding distribution and reach (through DTM), (3) building new channels (digital/MFR), (4) cost optimisation through Project Spark Sanchay, and (5) manufacturing excellence (Hyderabad plant – Industry 4.0 standards)</li><li>The management remains enthused by the strong recall of the brand “Orient” and will look to leverage it to further improve market share in fans while scaling up other categories</li><li>Key things we shall be watching out for in the near-medium term (1) long-term vision/strategy of the new MD, (2) scale-up of existing DTM states and new additions, (3) innovation pipeline, (4) Hyderabad plant stabilization and derived cost efficiencies.</li></ul><p><em>Content is external broker report sourced from online content aggregator through publicly available sources and is displayed below for general informational purposes only. Refer full disclaimer below.</em></p>

We met Mr Ravindra Singh Negi (MD &amp; CEO) and Mr Saibal Sengupta (CFO) wherein they reiterated their focus on key strategic pillars of (1) customer-centric product innovation and service enhancement, (2) expanding distribution and reach (through DTM), (3) building new channels (digital/MFR), (4) cost optimisation through Project Spark Sanchay, and (5) manufacturing excellence (Hyderabad plant – Industry 4.0 standards)The management remains enthused by the strong recall of the brand “Orient” and will look to leverage it to further improve market share in fans while scaling up other categoriesKey things we shall be watching out for in the near-medium term (1) long-term vision/strategy of the new MD, (2) scale-up of existing DTM states and new additions, (3) innovation pipeline, (4) Hyderabad plant stabilization and derived cost efficiencies.Content is external broker report sourced from online content aggregator through publicly available sources and is displayed below for general informational purposes only. Refer full disclaimer below.

Orient Electric: Sailor on board; execution key monitorable. Maintain BUY

External broker reports(aggregated public sources), Nirmal Bang

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<div><div><div><div><ul><li>The management highlighted that demand has softened mainly on account of early onset of monsoon in South India and inflationary pressure on consumer spending.</li><li>However, it expects the subdued trend to be transitory as Orient operates mainly in small-ticket items that are relatively less affected by an inflationary environment.</li><li>The management had employed a Direct-to-Dealer approach vs the Master Distributor approach in Odisha and Bihar as it was unable to find strong master distributors in these states.</li></ul></div></div></div></div><p><em>Content is external broker report sourced from online content aggregator through publicly available sources and is displayed below for general informational purposes only. Refer full disclaimer below.</em></p>

The management highlighted that demand has softened mainly on account of early onset of monsoon in South India and inflationary pressure on consumer spending.However, it expects the subdued trend to be transitory as Orient operates mainly in small-ticket items that are relatively less affected by an inflationary environment.The management had employed a Direct-to-Dealer approach vs the Master Distributor approach in Odisha and Bihar as it was unable to find strong master distributors in these states.Content is external broker report sourced from online content aggregator through publicly available sources and is displayed below for general informational purposes only. Refer full disclaimer below.

Orient Electric - Market Share in Odisha and Bihar Doubles Under Direct-To-Dealer Approach

India

Orient Electric Limited manufactures consumer electrical products. The Company offers fans, lighting, home appliances, switchgear, circuit breaker, isolator, room heater, hand blender, and rice cooker. Orient Electric serves customers in India.

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Orient Electric Ltd (ORIENTEL IN)

Orient Electric: Sailor on board; execution key monitorable. Maintain BUY

The management remains enthused by the strong recall of the brand “Orient” and will look to leverage it to further improve market share in fans...

HDFC Securities

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52-week Range

Market Cap (USDm)

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Orient Electric: Sailor on board; execution key monitorable. Maintain BUY

The management remains enthused by the strong recall of the brand “Orient” and will look to leverage it to further improve market share in fans...

HDFC Securities

Orient Electric - Market Share in Odisha and Bihar Doubles Under Direct-To-Dealer Approach

The management highlighted that demand has softened mainly on account of early onset of monsoon in South India and inflationary pressure on...

Nirmal Bang