Private Markets, Angel and Secondary Investing, Sacra

Sacra

Private Markets, Angel and Secondary Investing

Bringing transparency to private markets so investors, founders, and employees can build on conviction. Sacra delivers deeply researched insights on the private companies shaping tomorrow's markets. By surfacing the data, context, and operator perspective that are missing from private markets today, we help secondary buyers and sellers price equity accurately and unlock liquidity for the people building these businesses.

Private Capital Markets

<ul><li>Gumroad's gross merchandise value doubled from the previous year to $142M, while revenues nearly doubled to $9M on sales to nearly 600,000 customers.</li><li>Gumroad, on the other hand, like Android, has focused on building for extensibility and interoperability, creating a checkout experience creators can use to sell digital goods to their fans no matter what other platforms and tools they want to use.</li><li>In our bear case, high churn cuts into Gumroad’s primary customer base and the company also loses higher-income creators to more fully-featured platforms.</li></ul>

Gumroad's gross merchandise value doubled from the previous year to $142M, while revenues nearly doubled to $9M on sales to nearly 600,000 customers.Gumroad, on the other hand, like Android, has focused on building for extensibility and interoperability, creating a checkout experience creators can use to sell digital goods to their fans no matter what other platforms and tools they want to use.In our bear case, high churn cuts into Gumroad’s primary customer base and the company also loses higher-income creators to more fully-featured platforms.

Gumroad: The Android Of The Creator Economy That Powered $142M In GMV

<ul><li>Gumroad is doing well because of its sheer volume.</li><li>Gumroad cohort GMV shows that new creators each year generate approx. 25% more revenue in the first six months than the previous cohort did.</li><li>Gumroad is going to introduce their own online courses.</li></ul>

Gumroad is doing well because of its sheer volume.Gumroad cohort GMV shows that new creators each year generate approx. 25% more revenue in the first six months than the previous cohort did.Gumroad is going to introduce their own online courses.

<ul><li>Beacons has grown extremely quickly to $3.7k MRR at a rate of 209% month over month for the last 3 months.</li><li>It’s still early days for the multi-SKU creator era, but the rapid growth of this ecosystem and Beacons particularly—especially over the last year—suggests that the trend we’re seeing of people striking out on their own to become not just another freelancer but a full-fledged “business of 1” is only going to become more and more popular.</li><li>Beacons, today, is one of a handful of businesses in the creator economy fighting for the opportunity to reshape that relationship—to change how consumers connect with creators, and in so doing, craft a better experience for the former and a more sustainable future for the latter.</li></ul>

Beacons has grown extremely quickly to $3.7k MRR at a rate of 209% month over month for the last 3 months.It’s still early days for the multi-SKU creator era, but the rapid growth of this ecosystem and Beacons particularly—especially over the last year—suggests that the trend we’re seeing of people striking out on their own to become not just another freelancer but a full-fledged “business of 1” is only going to become more and more popular.Beacons, today, is one of a handful of businesses in the creator economy fighting for the opportunity to reshape that relationship—to change how consumers connect with creators, and in so doing, craft a better experience for the former and a more sustainable future for the latter.

Beacons: The Storefront For The Multi-SKU Creator That's Growing 3X Monthly

<ul><li>Click here for access to our Beacons valuation, revenue model, full dataset, and comps.</li></ul>

Click here for access to our Beacons valuation, revenue model, full dataset, and comps.

United States

Tool for creators to sell online courses, webinars, and digital products with video hosting

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Podia (PODIA US)

Gumroad: The Android Of The Creator Economy That Powered $142M In GMV

Gumroad is a $100M online checkout for creators growing GMV at 37% per year. Our model indicates a 10%+ IRR from Gumroad would require 40%+ yearly...

Sacra

C-suite At Creator Economy Company #2

Our second of 6 expert interviews with founders, C-suite leaders and makers on the future of Gumroad and the creator economy.

Sacra

Beacons: The Storefront For The Multi-SKU Creator That's Growing 3X Monthly

Beacons is a link-in-bio product doing $3.7k MRR and growing 290% monthly that's going after incumbent Linktree. High 16-18% churn is offset by 90%...

Sacra

Beacons Valuation, Revenue, And Comps

Beacons is a link-in-bio product doing $3.7k MRR and growing 290% monthly. Sacra members get access to full revenue history, valuation, and dataset.

Sacra

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