Private Markets, Angel and Secondary Investing, Sacra

Sacra

Private Markets, Angel and Secondary Investing

Bringing transparency to private markets so investors, founders, and employees can build on conviction. Sacra delivers deeply researched insights on the private companies shaping tomorrow's markets. By surfacing the data, context, and operator perspective that are missing from private markets today, we help secondary buyers and sellers price equity accurately and unlock liquidity for the people building these businesses.

Private Capital Markets

<ul><li>Sacra estimates that Paragon hit $9M in annual recurring revenue (ARR) at the end of 2024, up 125% YoY from $4M in 2023.</li><li>Paragon announced a $13M Series A in July 2022 led by Inspired Capital, with participation from FundersClub, Garuda Ventures, and Jude Gomila.</li><li>Paragon's embedded integration platform allows software companies to quickly build and maintain integrations with other SaaS applications, positioning them to capture a growing share of this market.</li></ul>

Sacra estimates that Paragon hit $9M in annual recurring revenue (ARR) at the end of 2024, up 125% YoY from $4M in 2023.Paragon announced a $13M Series A in July 2022 led by Inspired Capital, with participation from FundersClub, Garuda Ventures, and Jude Gomila.Paragon's embedded integration platform allows software companies to quickly build and maintain integrations with other SaaS applications, positioning them to capture a growing share of this market.

<ul><li>Prismatic found product-market fit by targeting B2B SaaS companies struggling with customer-specific integrations.</li><li>Prismatic's pricing model combines a subscription fee with usage-based pricing.</li><li>Prismatic has tailwinds from the growing demand for SaaS integrations and has the opportunity to expand into adjacent markets like AI-powered integration assistance and enterprise-wide integration platforms.</li></ul>

Prismatic found product-market fit by targeting B2B SaaS companies struggling with customer-specific integrations.Prismatic's pricing model combines a subscription fee with usage-based pricing.Prismatic has tailwinds from the growing demand for SaaS integrations and has the opportunity to expand into adjacent markets like AI-powered integration assistance and enterprise-wide integration platforms.

Alloy Automation / Private Capital Markets

<ul><li>Alloy was founded in late 2019 by engineers Sara Du and Gregg Mojica as a side project to make automation accessible to non-technical users.</li><li>Alloy&#39;s competitive strategy involves positioning itself as a more developer-friendly and customizable solution compared to universal APIs, while offering deeper integration capabilities than traditional iPaaS platforms.</li><li>Alloy could leverage its integration infrastructure to build data pipelines that extract, transform, and load data from various sources into centralized data warehouses or lakes.</li></ul>

Alloy was founded in late 2019 by engineers Sara Du and Gregg Mojica as a side project to make automation accessible to non-technical users.Alloy&#39;s competitive strategy involves positioning itself as a more developer-friendly and customizable solution compared to universal APIs, while offering deeper integration capabilities than traditional iPaaS platforms.Alloy could leverage its integration infrastructure to build data pipelines that extract, transform, and load data from various sources into centralized data warehouses or lakes.

<ul><li>Merge found initial traction with B2B SaaS companies struggling to build and maintain integrations.</li><li>Early customers like Ramp used Merge to quickly build HR integrations for their "Ramp for HR" product.</li><li>By October 2022, Merge had grown to 55 employees and raised $75 million in funding, positioning itself as a key player in the B2B integration space.</li></ul>

Merge found initial traction with B2B SaaS companies struggling to build and maintain integrations.Early customers like Ramp used Merge to quickly build HR integrations for their "Ramp for HR" product.By October 2022, Merge had grown to 55 employees and raised $75 million in funding, positioning itself as a key player in the B2B integration space.

United States

Embedded integration tool for B2B SaaS teams and their non-technical customers

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Prismatic (PRISMATIC US)

Primer: Paragon - 12 Oct 2026

Embedded integration tool for SaaS developers to connect third-party apps and workflows

Sacra

Primer: Prismatic - 02 Sep 2024

Embedded integration tool for B2B SaaS teams and their non-technical customers

Sacra

Primer: Alloy Automation - 02 Sep 2024

Workflow automation tool for ecommerce brands and SaaS companies to build custom integrations

Sacra

Primer: Merge - 02 Sep 2024

API for accessing multiple third-party services through a unified data model

Sacra

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