Primer: Bukalapak.com PT Tbk (BUKA IJ) - Nov 2025
Strategic pivot to an asset-light model, exiting the competitive physical goods marketplace to focus on higher-margin digital products and...
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Bukalapak (BUKA IJ)
Bukalapak (BUKA IJ)
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Analysis
Consumer Discretionary • Indonesia
Bukalapak is an Indonesian technology company that operates an all-commerce platform, focusing on empowering micro, small, and medium enterprises (MSMEs) and individual sellers. It has transformed from primarily an online marketplace for physical products to concentrating on four main business lines: Mitra Bukalapak (O2O MSME empowerment program), gaming, investment, and retail. The company was founded in 2010 and is headquartered in Jakarta, Indonesia.
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