Expert on Japan Retail and Consumer Markets, JapanConsuming

Michael Causton

Expert on Japan Retail and Consumer Markets

Real Insight on Japanese Consumer Markets

JapanConsuming

JapanConsuming is a specialist research firm producing intelligence on Japanese retail and consumer markets. Founded in 2000, JapanConsuming has become the leading provider of insights on Japanese retailers and consumer trends to retailers, brands, government agencies and investors. As well as a highly regarded monthly report on the market, JapanConsuming produces in-depth reports on retail sectors, seminars on key trends and telephone consulting to investors on trends and retailers.

JapanConsuming was founded by Michael Causton and Roy Larke. 

Equity Bottom-Up

<ul>
<li>Onward demonstrates what traditional fashion companies can achieve when tough decisions are made. </li>
<li>It has transformed its business from 70% of sales through department stores in 2015 to just 20% by 2030 – and poured investment into new ideas.</li>
<li>After posting its best results in decades, Onward has announced ambitious targets for the next five years based on an omnichannel model that works.</li>
</ul>


Onward demonstrates what traditional fashion companies can achieve when tough decisions are made. 
It has transformed its business from 70% of sales through department stores in 2015 to just 20% by 2030 – and poured investment into new ideas.
After posting its best results in decades, Onward has announced ambitious targets for the next five years based on an omnichannel model that works.


Onward: A Benchmark for Fashion Modernisation

Thematic (Sector/Industry)

Fashion retailers continue to rely on third-party platforms, especially <a href="https://www.smartkarma.com/entities/zozo-inc" target="_blank" data-smartkarma-citation="entities:18379:1" rel="noopener">ZOZO Inc (3092 JP),</a> to sell online but the scale of investment in direct mobile and web is growing. With Baycrews alone seeing customers that shop both online and in stores hitting 52% of all customers and spending 3.7 times more than store-only customers, it is not hard to see why.While there is no likelihood of direct sales taking significant share from the major online malls anytime soon, it is also true that the biggest competitive threat to the big three malls plus Zozo isn't another mall but the determination of fashion retailers and brands to wrest more control of online. On advantage they do have is experience of running retail stores and re opening more stores branded with the online shop name to increase awareness and cross-use.With one fashion retailer seeing the average annual purchase value of cross-use users 3.7 times that of store-only users, an astonishingly high difference, it is no surprise there is momentum to invest more in direct online sales.

Fashion retailers continue to rely on third-party platforms, especially ZOZO Inc (3092 JP), to sell online but the scale of investment in direct mobile and web is growing. With Baycrews alone seeing customers that shop both online and in stores hitting 52% of all customers and spending 3.7 times more than store-only customers, it is not hard to see why.While there is no likelihood of direct sales taking significant share from the major online malls anytime soon, it is also true that the biggest competitive threat to the big three malls plus Zozo isn't another mall but the determination of fashion retailers and brands to wrest more control of online. On advantage they do have is experience of running retail stores and re opening more stores branded with the online shop name to increase awareness and cross-use.With one fashion retailer seeing the average annual purchase value of cross-use users 3.7 times that of store-only users, an astonishingly high difference, it is no surprise there is momentum to invest more in direct online sales.

Japanese Fashion Retailers Advance Online Investment

By 2019, many retailers and brands were already introducing new technology solutions to make up for labour shortages. Despite the crisis, shortages continue to be a major headache in the service sector and the downturn in trading since March has only accelerated efforts to replace staff with tech.This could create new problems as older employees lose their jobs although will also reduce pressure on the labour market and lessen labour shortages in retailing.

By 2019, many retailers and brands were already introducing new technology solutions to make up for labour shortages. Despite the crisis, shortages continue to be a major headache in the service sector and the downturn in trading since March has only accelerated efforts to replace staff with tech.This could create new problems as older employees lose their jobs although will also reduce pressure on the labour market and lessen labour shortages in retailing.

Surge in Calls for Retail Voluntary Redundancies Likely to Continue

'Quantamental' Japan Specialist, LightStream Research

Campbell Gunn

'Quantamental' Japan Specialist

Long-Short Analysis on Japan, Asia and the World

LightStream Research

LightStream conducts quantitatively rigorous and data-driven analysis with a focus on Japan and Asia.

We consistently cover the Tech, Consumer and Industrial sectors, and provide ECM and Events coverage more broadly.

We supplement traditional qualitative insights from company relationships with a robust quantitative foundation that examines as much historical data as is available.
We further refine the accuracy of our insights and calls through the use of alternative data to flesh out current trends, and through a valuation framework that emphasises non-superficial peer group selection and a proper attempt to understand the metrics and changes that have driven security valuations in the past.

<figure class="editor-figure mceNonEditable"><img src="https://static-prod.smartkarma.com/images/media/000/144/055/original/2020-07-03_06-20-43.png?1593724862" class="editor-image img-responsive" data-smartkarma-image-id="144055"></figure><div class="content-caption">Source • Japan Analytics</div>SCRAMBLED EGGS - The was not so much 'love around the kitchen table' for Japan's beloved Kewpie (QP) mayonnaise recently. Second-quarter revenues fell by 8%, and operating income was 39% lower. Full-year net income was revised down by 48% relative to TTM, suggesting a grim second half.  If realised, this level of bottom-line profits would be the worst since 2008. More commentary on yesterday's announcements follows in the DETAIL section below.<div>DAILY STATS</div><hr><div>
10 Quarterly Results
<ul>
<li>
Results Score: 4 Positive / 0 Neutral / 6 Negative</li>
<li>
Average Results Score Change:-2.6</li>
<li>
Average % Change in Revenue: -13.0% Quarter YoY / -1.5% Rolling TTM YoY</li>
<li>
Average Operating Profit Margin Change: -1.2ppt</li>
</ul>
</div><hr><div> 5 Annual • 3 Interim Forecasts/Revisions</div><div><ul>
<li>Annual Forecast/Revision Score: 2 Positive / 0 Neutral / 3 Negative</li>
<li>Interim Forecast/Revision Score Change: 2 Positive / 0 Neutral / 1 Negative</li>
<li>Average Forecast/Revision Score Change: -2.6</li>
</ul></div>

Source • Japan AnalyticsSCRAMBLED EGGS - The was not so much 'love around the kitchen table' for Japan's beloved Kewpie (QP) mayonnaise recently. Second-quarter revenues fell by 8%, and operating income was 39% lower. Full-year net income was revised down by 48% relative to TTM, suggesting a grim second half.  If realised, this level of bottom-line profits would be the worst since 2008. More commentary on yesterday's announcements follows in the DETAIL section below.DAILY STATS
10 Quarterly Results


Results Score: 4 Positive / 0 Neutral / 6 Negative

Average Results Score Change:-2.6

Average % Change in Revenue: -13.0% Quarter YoY / -1.5% Rolling TTM YoY

Average Operating Profit Margin Change: -1.2ppt

 5 Annual • 3 Interim Forecasts/Revisions
Annual Forecast/Revision Score: 2 Positive / 0 Neutral / 3 Negative
Interim Forecast/Revision Score Change: 2 Positive / 0 Neutral / 1 Negative
Average Forecast/Revision Score Change: -2.6


🇯🇵 JAPAN • Results & Revisions 2nd July • Scrambled Eggs

Fashion is the fastest growing and largest category in the e-commerce channel in 2018. Fashion items are easy to stock and ship and low cost.Consumers still like to see, feel and try on their fashion purchases, but the ease and lower cost of shipping means that it is also an excellent category to shift to omnichannel, integrating customer touchpoints across promotion, through product trial, purchase and delivery.This is exactly what is now happening. All the major brands are selling online in some form, mostly through one or more of the big online malls, including the one dedicated fashion mall, <a href="https://www.smartkarma.com/entities/zozo-inc" target="_blank" data-smartkarma-citation="entities:18379:1" rel="noopener">ZOZO Inc (3092 JP)</a>, but more and more are now also selling directly online, with the best ones integrating online sales with their stores.The following is an in-depth review of the fashion e-commerce sector including market value and penetration rates and rankings of:<ul>
<li>The leading fashion vendors online by sales</li>
<li>Fastest-growing online sales</li>
<li>Penetration rates for online vs. total sales</li>
<li>Penetration rates for direct online sales via own stores rather than major online platforms.</li>
</ul>

Fashion is the fastest growing and largest category in the e-commerce channel in 2018. Fashion items are easy to stock and ship and low cost.Consumers still like to see, feel and try on their fashion purchases, but the ease and lower cost of shipping means that it is also an excellent category to shift to omnichannel, integrating customer touchpoints across promotion, through product trial, purchase and delivery.This is exactly what is now happening. All the major brands are selling online in some form, mostly through one or more of the big online malls, including the one dedicated fashion mall, ZOZO Inc (3092 JP), but more and more are now also selling directly online, with the best ones integrating online sales with their stores.The following is an in-depth review of the fashion e-commerce sector including market value and penetration rates and rankings of:
The leading fashion vendors online by sales
Fastest-growing online sales
Penetration rates for online vs. total sales
Penetration rates for direct online sales via own stores rather than major online platforms.


Japan Fashion E-Commerce: Direct Investment by Retailers on the Rise

Japan

TSI Holdings Company Ltd. manufactures men's and women's clothing, and retails women's clothing.  The Company produces and sells coats, dresses, suits, sweaters, shirts, skirts, and pants.

Price Gauge
52-week Range	0.00 - 0.00
Market Cap (USDm)	0.00
P/E	0.00
Dividend (Yield)	0.00

Tsi Holdings (3608 JP)

Onward: A Benchmark for Fashion Modernisation

Onward's transformation shows the power of tough decisions in shifting sales away from department stores and towards new ideas, leading to record...

Michael Causton

Japanese Fashion Retailers Advance Online Investment

The major competitor for the major online malls in the Japanese fashion market, like Zozo and Rakuten, isn't another online mall but the growing...

Michael Causton

Surge in Calls for Retail Voluntary Redundancies Likely to Continue

Japan's retail industry has been hit by labour shortages in the last 5 years but layoffs in the industry in the last year could end that, at least...

Michael Causton

🇯🇵 JAPAN • Results & Revisions 2nd July • Scrambled Eggs

SCRAMBLED EGGS - The was not so much 'love around the kitchen table' for Japan's beloved Kewpie (QP) mayonnaise recently. Second-quarter revenues...

Campbell Gunn

Japan Fashion E-Commerce: Direct Investment by Retailers on the Rise

Fashion is the fastest growing and largest category in the e-commerce channel in 2018. Fashion items are easy to stock and ship and low...

Michael Causton

Price Gauge

52-week Range

Market Cap (USDm)

P/E

Dividend (Yield)

Onward: A Benchmark for Fashion Modernisation

​Onward's transformation shows the power of tough decisions in shifting sales away from department stores and towards new ideas, leading to record...

Michael Causton

Japanese Fashion Retailers Advance Online Investment

The major competitor for the major online malls in the Japanese fashion market, like Zozo and Rakuten, isn't another online mall but the growing...

Michael Causton

Surge in Calls for Retail Voluntary Redundancies Likely to Continue

Japan's retail industry has been hit by labour shortages in the last 5 years but layoffs in the industry in the last year could end that, at least...

Michael Causton

🇯🇵 JAPAN • Results & Revisions 2nd July • Scrambled Eggs

SCRAMBLED EGGS - The was not so much 'love around the kitchen table' for Japan's beloved Kewpie (QP) mayonnaise recently. Second-quarter revenues...

Campbell Gunn

Japan Fashion E-Commerce: Direct Investment by Retailers on the Rise

Fashion is the fastest growing and largest category in the e-commerce channel in 2018. Fashion items are easy to stock and ship and low...

Michael Causton

Onward's transformation shows the power of tough decisions in shifting sales away from department stores and towards new ideas, leading to record...