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<a href="https://smartkarma.com/entities/under-armour-inc">Under Armour</a> is navigating a significant turnaround amid persistent revenue declines and profitability pressures, particularly in its core North American market. The company's success hinges on the execution of its latest restructuring plan under founder and CEO Kevin Plank.</li>
  <li>Intense competition from dominant players like Nike and Adidas, as well as high-growth brands like Lululemon, continues to erode market share and pressure margins. The brand is perceived as being caught between performance and fashion, struggling to establish a clear identity with consumers.</li>
  <li>The forward outlook remains challenging, with management guiding for a low-double-digit revenue decline in fiscal 2025. The strategy involves simplifying the business by reducing SKUs, focusing on premium products, and reinvesting in marketing to rebuild brand strength, though a tangible recovery is not expected until late 2025 at the earliest.</li>
</ul><p><em>This content is AI-generated and displayed for general informational purposes only. Please verify independently before use.</em></p>


  
Under Armour is navigating a significant turnaround amid persistent revenue declines and profitability pressures, particularly in its core North American market. The company's success hinges on the execution of its latest restructuring plan under founder and CEO Kevin Plank.
  Intense competition from dominant players like Nike and Adidas, as well as high-growth brands like Lululemon, continues to erode market share and pressure margins. The brand is perceived as being caught between performance and fashion, struggling to establish a clear identity with consumers.
  The forward outlook remains challenging, with management guiding for a low-double-digit revenue decline in fiscal 2025. The strategy involves simplifying the business by reducing SKUs, focusing on premium products, and reinvesting in marketing to rebuild brand strength, though a tangible recovery is not expected until late 2025 at the earliest.
This content is AI-generated and displayed for general informational purposes only. Please verify independently before use.

United States

Under Armour, Inc. develops, markets, and distributes branded performance products for men, women, and youth. The Company designs and sells a broad offering of apparel and accessories made of synthetic microfibers.

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Under Armour (UAA US)

Primer: Under Armour (UAA US) - Dec 2025

Under Armour is navigating a significant turnaround amid persistent revenue declines and profitability pressures, particularly in its core...

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