Adidas: Is It Worth Keeping Reebok?
Reebok has a history of capturing on gaps in the market before anyone else, for example, its partnership with Crossfit in 2010 proved to be...
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Under Armour: Switching to Offense Strategy
Sportswear giant Under Armour reported its Q3 financial performance for the period ending 30 September 2016, and although it continues to provide...
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Lululemon: Logical Combo with Nike or Under Armour?
A consultant and a sector executive describe Lululemon Athletica to CTFN as a company with strong attributes that could be leveraged by Nike and...
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