Private Markets, Angel and Secondary Investing, Sacra

Sacra

Private Markets, Angel and Secondary Investing

Bringing transparency to private markets so investors, founders, and employees can build on conviction. Sacra delivers deeply researched insights on the private companies shaping tomorrow's markets. By surfacing the data, context, and operator perspective that are missing from private markets today, we help secondary buyers and sellers price equity accurately and unlock liquidity for the people building these businesses.

Private Capital Markets

<ul><li>Business intelligence (BI) tools like Looker (NASDAQ: GOOG) and Tableau (NYSE: CRM) are where financial analysts create dashboards, formalize their reasoning, and establish a source of truth—but for deeper analysis, analysts revert to Excel.</li><li>Both finance analysts and financial analysis are becoming horizontal across the org, integrating data—not just from QuickBooks and Stripe—but through Salesforce, HubSpot, Amplitude, your production database, and more.</li><li>Modern FP&A tools Equals (Andreessen Horowitz, $22.6M raised), Sigma Computing (Sutter Hill, $652M raised), Runway (Initialized Capital, $33.5M raised) and Causal (Coatue, $26M raised) vertically integrate integrations & the data layer (where you connect live data), spreadsheets (where you analyze the data) and dashboards (where you display the data) into a collaborative finance platform.</li></ul>

Business intelligence (BI) tools like Looker (NASDAQ: GOOG) and Tableau (NYSE: CRM) are where financial analysts create dashboards, formalize their reasoning, and establish a source of truth—but for deeper analysis, analysts revert to Excel.Both finance analysts and financial analysis are becoming horizontal across the org, integrating data—not just from QuickBooks and Stripe—but through Salesforce, HubSpot, Amplitude, your production database, and more.Modern FP&A tools Equals (Andreessen Horowitz, $22.6M raised), Sigma Computing (Sutter Hill, $652M raised), Runway (Initialized Capital, $33.5M raised) and Causal (Coatue, $26M raised) vertically integrate integrations & the data layer (where you connect live data), spreadsheets (where you analyze the data) and dashboards (where you display the data) into a collaborative finance platform.

Bobby Pinero, CEO Of Equals, On Bringing Joy To Finance Teams

<ul><li>In terms of milestones, we just crossed 350 customers, and that's something we're happy about.</li><li>We saw an opportunity where things were challenging in the mid-market, it didn't look like it was going to get any easier with all the competition, but we were seeing surprisingly strong pull downmarket from these SMBs who wanted to use the product.</li><li>Basically every company needs to report on their numbers—the crucial thing is that at any point in the year, any company will need to be reporting on their numbers—whether it's the ARR reporting, whether it's their burn and runway or that kind of stuff.</li></ul>

In terms of milestones, we just crossed 350 customers, and that's something we're happy about.We saw an opportunity where things were challenging in the mid-market, it didn't look like it was going to get any easier with all the competition, but we were seeing surprisingly strong pull downmarket from these SMBs who wanted to use the product.Basically every company needs to report on their numbers—the crucial thing is that at any point in the year, any company will need to be reporting on their numbers—whether it's the ARR reporting, whether it's their burn and runway or that kind of stuff.

Taimur Abdaal, CEO And co-founder Of Causal, On The Future Of The "Better Spreadsheet"

<ul><li>At the beginning of last year, we really started going-to-market and actually just focusing on the FP&amp;A use case.</li><li>The value of the rest of the product is very real, but harder to quantify.</li><li>We do scale up and down from that sweet spot, but it’s the 100-500 person, series-C-ish companies who we try and target, specifically.</li></ul>

At the beginning of last year, we really started going-to-market and actually just focusing on the FP&amp;A use case.The value of the rest of the product is very real, but harder to quantify.We do scale up and down from that sweet spot, but it’s the 100-500 person, series-C-ish companies who we try and target, specifically.

Taimur Abdaal, CEO Of Causal, On The Primitives Of Financial Modelling

<ul><li>I think QuickBooks and Xero are excellent tools, and they integrate well with other companies.</li><li>Right now, Pry doesn’t offer this sort of “budget and it ties to your card” reconciliation yet.</li><li>Our mission at inDinero was to automate the CFO, and it&#39;s in some sense still here with me at Pry.</li></ul>

I think QuickBooks and Xero are excellent tools, and they integrate well with other companies.Right now, Pry doesn’t offer this sort of “budget and it ties to your card” reconciliation yet.Our mission at inDinero was to automate the CFO, and it&#39;s in some sense still here with me at Pry.

Andy Su, co-founder Of Pry, On Building The "Figma Of Finance"

Canada

Excel-based FP&A software for midmarket finance teams using Microsoft 365 tools

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Bobby Pinero, CEO Of Equals, On Bringing Joy To Finance Teams

So before you founded Equals, you spent 8 years as a finance leader at Intercom. Tell us about that experience and then what you learned that...

Sacra

Taimur Abdaal, CEO And co-founder Of Causal, On The Future Of The "Better Spreadsheet"

Where does Causal have the strongest product-market fit today and what milestones have you hit that you want to share...

Sacra

Taimur Abdaal, CEO Of Causal, On The Primitives Of Financial Modelling

Sacra interview with Taimur Abdaal, CEO and co-founder of Causal.

Sacra

Andy Su, co-founder Of Pry, On Building The "Figma Of Finance"

Sacra interview with Andy Su, the co-founder and CEO of Pry.

Sacra

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