Private Markets, Angel and Secondary Investing, Sacra

Sacra

Private Markets, Angel and Secondary Investing

Bringing transparency to private markets so investors, founders, and employees can build on conviction. Sacra delivers deeply researched insights on the private companies shaping tomorrow's markets. By surfacing the data, context, and operator perspective that are missing from private markets today, we help secondary buyers and sellers price equity accurately and unlock liquidity for the people building these businesses.

Private Capital Markets

<ul><li>Sacra estimates Xiaohongshu generated $4.8B in revenue in 2024, up 30% from $3.7B in 2023, with 300M monthly active users and a $20B valuation.</li><li>The little-known Chinese social media app Xiaohongshu, backed by both domestic companies (Alibaba, Tencent) and international venture firms (DST Global, GGV Capital) shot to #1 in the iOS App Store in the week leading up to the TikTok ban as 3M American “TikTok refugees” flocked to it as a replacement.</li><li>We dug deeper into the Chinese-incorporated Xiaohongshu—aka RedNote—to learn more in advance of an anticipated 2025 IPO on the Hong Kong Stock Exchange (HKEX).</li></ul>

Sacra estimates Xiaohongshu generated $4.8B in revenue in 2024, up 30% from $3.7B in 2023, with 300M monthly active users and a $20B valuation.The little-known Chinese social media app Xiaohongshu, backed by both domestic companies (Alibaba, Tencent) and international venture firms (DST Global, GGV Capital) shot to #1 in the iOS App Store in the week leading up to the TikTok ban as 3M American “TikTok refugees” flocked to it as a replacement.We dug deeper into the Chinese-incorporated Xiaohongshu—aka RedNote—to learn more in advance of an anticipated 2025 IPO on the Hong Kong Stock Exchange (HKEX).

<ul><li>Interestingly—because that&#39;s related to my LinkedIn Premium experience—most users, especially the ones who sign up for LinkedIn Premium, are people who expect Premium to help them better leverage their network.</li><li>People have a lot of connections, but they don&#39;t know how keep up with them.</li><li>For example, let’s say a pre-seed fintech founder is looking to raise a seed round.</li></ul>

Interestingly—because that&#39;s related to my LinkedIn Premium experience—most users, especially the ones who sign up for LinkedIn Premium, are people who expect Premium to help them better leverage their network.People have a lot of connections, but they don&#39;t know how keep up with them.For example, let’s say a pre-seed fintech founder is looking to raise a seed round.

Abdallah Absi, co-founder And CEO Of Village, On Using PostHog For Product Analytics

<ul><li>As rumors swirled of a Peter Thiel takeover of Twitter in 2016, the anti-corporate Russian-born Eugen Rochko launched Mastodon as a decentralized, open-source protocol anyone could use to launch a Twitter clone with their own moderation standards and code of conduct.</li><li>Truth Social (NASDAQ: DJT) went public on Tuesday via SPAC, climbing to a $9.3B market cap by Wednesday afternoon for a 2,086x multiple on just $4.5M in 2023 revenue in a memetic frenzy reminiscent of GameStop’s (NYSE: GME) 2021 run, powered by /r/The_Donald diaspora (now hosted on Scored) and /r/wallstreetbets.</li><li>Ironically, Elon Musk’s ownership of Twitter may be the biggest headwind for alt-tech social media—by loosening Twitter’s moderation, he’s killed the deplatforming threat that drove their growth, with Gab usage declining from 4.3M MAUs at their peak to 1.2M, Truth Social declining from 9M to 1M, and Mastodon declining from 2.5M to 1M.</li></ul>

As rumors swirled of a Peter Thiel takeover of Twitter in 2016, the anti-corporate Russian-born Eugen Rochko launched Mastodon as a decentralized, open-source protocol anyone could use to launch a Twitter clone with their own moderation standards and code of conduct.Truth Social (NASDAQ: DJT) went public on Tuesday via SPAC, climbing to a $9.3B market cap by Wednesday afternoon for a 2,086x multiple on just $4.5M in 2023 revenue in a memetic frenzy reminiscent of GameStop’s (NYSE: GME) 2021 run, powered by /r/The_Donald diaspora (now hosted on Scored) and /r/wallstreetbets.Ironically, Elon Musk’s ownership of Twitter may be the biggest headwind for alt-tech social media—by loosening Twitter’s moderation, he’s killed the deplatforming threat that drove their growth, with Gab usage declining from 4.3M MAUs at their peak to 1.2M, Truth Social declining from 9M to 1M, and Mastodon declining from 2.5M to 1M.

Truth Social: The GameStop For The alt-right

<ul><li>TikTok U.S. generates $27B a year in revenue, about 19% of ByteDance’s total 2024 revenue, per Sacra estimates.</li><li>As we approach the Sunday deadline for ByteDance to sell its TikTok U.S. business or have it removed from Apple and Google’s app stores, ByteDance’s valuation on secondary markets is $215B—down from the $300B valuation set in an internal tender offer in November.</li><li>With a valuation of $215B on the secondary markets (down from $300B in their November 2024 tender), ByteDance is currently valued at a 1.47x multiple on their estimated 2024 revenue, a major discount to its comp Meta, valued at $1.55T, or 9.5x their 2024 revenue.</li></ul>

TikTok U.S. generates $27B a year in revenue, about 19% of ByteDance’s total 2024 revenue, per Sacra estimates.As we approach the Sunday deadline for ByteDance to sell its TikTok U.S. business or have it removed from Apple and Google’s app stores, ByteDance’s valuation on secondary markets is $215B—down from the $300B valuation set in an internal tender offer in November.With a valuation of $215B on the secondary markets (down from $300B in their November 2024 tender), ByteDance is currently valued at a 1.47x multiple on their estimated 2024 revenue, a major discount to its comp Meta, valued at $1.55T, or 9.5x their 2024 revenue.

<ul><li>Reddit positioned itself as the populist, grassroots alternative, with a recommendation engine built around “karma” points to incentivize users to share high-quality content.</li><li>Reddit monetizes the strong commercial intent of users by selling advertisers sponsored posts in targeted subreddit communities (~93% of revenue) and from their $6/month subscription (~7%) to unlock ad-free browsing, awards, and other features.</li><li>Sacra estimates that Reddit made roughly $510M in 2022, up 36% from 2021 when it made $375M, with an average revenue per user (ARPU) of about $1.19, up from $0.81 in 2021, and roughly 430M monthly active users (MAUs).</li></ul>

Reddit positioned itself as the populist, grassroots alternative, with a recommendation engine built around “karma” points to incentivize users to share high-quality content.Reddit monetizes the strong commercial intent of users by selling advertisers sponsored posts in targeted subreddit communities (~93% of revenue) and from their $6/month subscription (~7%) to unlock ad-free browsing, awards, and other features.Sacra estimates that Reddit made roughly $510M in 2022, up 36% from 2021 when it made $375M, with an average revenue per user (ARPU) of about $1.19, up from $0.81 in 2021, and roughly 430M monthly active users (MAUs).

Reddit: The $510M/year Social Libertarian Superapp

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Network intelligence tool for surfacing warm intros across contacts, teams, and public data

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Village (VILLAGE US)

$4.8B/yr Instagram Of China

TL;DR: Originally a PDF shopping guide for Chinese tourists, Xiaohongshu has evolved into China's answer to Instagram, capturing an affluent...

Sacra

Abdallah Absi, co-founder And CEO Of Village, On Using PostHog For Product Analytics

Tell us a bit about yourself and Village. What inspired you to start it...

Sacra

ByteDance Vs TikTok

TL;DR: TikTok U.S. generates $27B a year in revenue, about 19% of ByteDance’s total 2024 revenue, per Sacra estimates. More importantly, TikTok...

Sacra

Reddit: The $510M/year Social Libertarian Superapp

TL;DR: The latest Reddit (dataset) controversy is yet another conflict between the populist user base driving the content and experience and the...

Sacra

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52-week Range

Market Cap (USDm)

P/E

Dividend (Yield)

$4.8B/yr Instagram Of China

TL;DR: Originally a PDF shopping guide for Chinese tourists, Xiaohongshu has evolved into China's answer to Instagram, capturing an affluent...

Sacra

Abdallah Absi, co-founder And CEO Of Village, On Using PostHog For Product Analytics

Tell us a bit about yourself and Village. What inspired you to start it...

Sacra

Truth Social: The GameStop For The alt-right

TL;DR: “Free speech” social media platforms found product-market fit hosting conversations banned on mainstream platforms, and they’re now...

Sacra

ByteDance Vs TikTok

TL;DR: TikTok U.S. generates $27B a year in revenue, about 19% of ByteDance’s total 2024 revenue, per Sacra estimates. More importantly, TikTok...

Sacra

Reddit: The $510M/year Social Libertarian Superapp

TL;DR: The latest Reddit (dataset) controversy is yet another conflict between the populist user base driving the content and experience and the...

Sacra