Expert on Japan Retail and Consumer Markets, JapanConsuming

Michael Causton

Expert on Japan Retail and Consumer Markets

Real Insight on Japanese Consumer Markets

JapanConsuming

JapanConsuming is a specialist research firm producing intelligence on Japanese retail and consumer markets. Founded in 2000, JapanConsuming has become the leading provider of insights on Japanese retailers and consumer trends to retailers, brands, government agencies and investors. As well as a highly regarded monthly report on the market, JapanConsuming produces in-depth reports on retail sectors, seminars on key trends and telephone consulting to investors on trends and retailers.

JapanConsuming was founded by Michael Causton and Roy Larke. 

Thematic (Sector/Industry)

<ul>
<li>There have been a lot of deals in the last 5 years, including M&amp;A between Japanese companies, distribution deals/licenses, foreign companies buying into Japan and Japanese buying foreign brands. </li>
<li>Consolidation is a key motivation but so are category expansion, rationalisation and buying in expertise. All these reasons and more suggest more deals to come in the next few years.</li>
<li>Here we provide a comprehensive list of deals between 2019-2025 as well as a map showing who owns who and, as important, who influences who without any paperwork at all.</li>
</ul>


There have been a lot of deals in the last 5 years, including M&amp;A between Japanese companies, distribution deals/licenses, foreign companies buying into Japan and Japanese buying foreign brands. 
Consolidation is a key motivation but so are category expansion, rationalisation and buying in expertise. All these reasons and more suggest more deals to come in the next few years.
Here we provide a comprehensive list of deals between 2019-2025 as well as a map showing who owns who and, as important, who influences who without any paperwork at all.


[Japan M&A] Who Owns Who in Fashion & Lifestyle Markets

<ul>
<li>The Japanese fashion e-commerce market is undergoing rapid transformation: while online sales continue to grow, the channel’s share of total fashion sales has fluctuated due to strong in-store performance.</li>
<li>Even the best exemplars of effective integration of online and offline and personalised marketing have seen e-commerce share fall as physical store sales have risen faster for many. </li>
<li>Omnichannel models continue to evolve, with great examples of deeper integration of stores and digital through staff activities like blogging and Live Commerce.</li>
</ul>


The Japanese fashion e-commerce market is undergoing rapid transformation: while online sales continue to grow, the channel’s share of total fashion sales has fluctuated due to strong in-store performance.
Even the best exemplars of effective integration of online and offline and personalised marketing have seen e-commerce share fall as physical store sales have risen faster for many. 
Omnichannel models continue to evolve, with great examples of deeper integration of stores and digital through staff activities like blogging and Live Commerce.


Fashion E-Commerce in Japan: Stores Are Key Too

Equity Bottom-Up

<ul>
<li>Amazon’s growing lead in Japan’s e-commerce market looks increasingly inexorable. </li>
<li>While growth in Japan was slower than some other Amazon markets, it still outpaced Rakuten. LY Corp did better but partly in reaction to poor results the year before. </li>
<li>Meanwhile, a recent survey suggests growing interest in brand-operated online stores, particularly to read more in-depth content and use brand-based points.</li>
</ul>


Amazon’s growing lead in Japan’s e-commerce market looks increasingly inexorable. 
While growth in Japan was slower than some other Amazon markets, it still outpaced Rakuten. LY Corp did better but partly in reaction to poor results the year before. 
Meanwhile, a recent survey suggests growing interest in brand-operated online stores, particularly to read more in-depth content and use brand-based points.


The Big 3: Amazon’s Lead Grows as Rakuten Stumbles

Event-Driven

<ul>
<li>Crooz’s Shop-list.com used to be one of the fastest growing online fashion malls in Japan but, just before Covid, it hit a wall and hasn’t recovered since. </li>
<li>Now it will be merged with Korean fashion mall, Nugu, and its real value as a database of young female consumers will become clear. </li>
<li>This should help Nugu grow to GTVs of ¥100 billion from Japan alone but will leave Crooz as a small bit player in digital services.</li>
</ul>


Crooz’s Shop-list.com used to be one of the fastest growing online fashion malls in Japan but, just before Covid, it hit a wall and hasn’t recovered since. 
Now it will be merged with Korean fashion mall, Nugu, and its real value as a database of young female consumers will become clear. 
This should help Nugu grow to GTVs of ¥100 billion from Japan alone but will leave Crooz as a small bit player in digital services.


Crooz Sells Online Mall Business to Korea’s Nugu

<ul>
<li>Key events in Japanese retailing this week include Muji raising forecasts for this FY and opening its biggest store ever, at 8,500 sqm as it goes after the food market.</li>
<li>LINE Yahoo acquires Beenos in a bid to capture more of the fast-expanding cross-border e-commerce market.</li>
<li>Fast growing, and Zozo-owned, online mall Yutori buys a cosmetics brand and in a sign of the serous labour shortage, Familymart moves to single manager franchises.</li>
</ul>


Key events in Japanese retailing this week include Muji raising forecasts for this FY and opening its biggest store ever, at 8,500 sqm as it goes after the food market.
LINE Yahoo acquires Beenos in a bid to capture more of the fast-expanding cross-border e-commerce market.
Fast growing, and Zozo-owned, online mall Yutori buys a cosmetics brand and in a sign of the serous labour shortage, Familymart moves to single manager franchises.


Japan

ZOZO Inc operates internet shopping sites for apparel.  The Company also provides communication services relating to apparel such as blogs by fashion moguls and internet chat room for users.

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ZOZO Inc (3092 JP)

[Japan M&A] Who Owns Who in Fashion & Lifestyle Markets

Recent years have seen a surge in deals between Japanese and foreign companies in lifestyle/fashion, driven by consolidation and category...

Michael Causton

Fashion E-Commerce in Japan: Stores Are Key Too

Japanese fashion e-commerce market sees growth, but in-store sales outpace online, challenging even top omnichannel strategies. Staff engagement...

Michael Causton

The Big 3: Amazon’s Lead Grows as Rakuten Stumbles

Amazon continues to dominate Japan's e-commerce market, outpacing Rakuten in growth despite slower progress compared to other markets.

Michael Causton

Crooz Sells Online Mall Business to Korea’s Nugu

Crooz's Shop-list.com merges with Nugu to leverage database of young female consumers, boosting Nugu's growth in Japan while leaving Crooz as a...

Michael Causton

Japan's Retail Week

Japanese retailing sees major developments: Muji expands, LINE Yahoo acquires Beenos, Yutori buys cosmetics brand, and Familymart shifts to single...

Michael Causton

Price Gauge

52-week Range

Market Cap (USDm)

P/E

Dividend (Yield)

[Japan M&A] Who Owns Who in Fashion & Lifestyle Markets

​Recent years have seen a surge in deals between Japanese and foreign companies in lifestyle/fashion, driven by consolidation and category...

Michael Causton

Fashion E-Commerce in Japan: Stores Are Key Too

​Japanese fashion e-commerce market sees growth, but in-store sales outpace online, challenging even top omnichannel strategies. Staff engagement...

Michael Causton

The Big 3: Amazon’s Lead Grows as Rakuten Stumbles

​Amazon continues to dominate Japan's e-commerce market, outpacing Rakuten in growth despite slower progress compared to other markets.

Michael Causton

Crooz Sells Online Mall Business to Korea’s Nugu

​Crooz's Shop-list.com merges with Nugu to leverage database of young female consumers, boosting Nugu's growth in Japan while leaving Crooz as a...

Michael Causton

Japan's Retail Week

​Japanese retailing sees major developments: Muji expands, LINE Yahoo acquires Beenos, Yutori buys cosmetics brand, and Familymart shifts to single...

Michael Causton

Recent years have seen a surge in deals between Japanese and foreign companies in lifestyle/fashion, driven by consolidation and category...

Japanese fashion e-commerce market sees growth, but in-store sales outpace online, challenging even top omnichannel strategies. Staff engagement...

Amazon continues to dominate Japan's e-commerce market, outpacing Rakuten in growth despite slower progress compared to other markets.

Crooz's Shop-list.com merges with Nugu to leverage database of young female consumers, boosting Nugu's growth in Japan while leaving Crooz as a...

Japanese retailing sees major developments: Muji expands, LINE Yahoo acquires Beenos, Yutori buys cosmetics brand, and Familymart shifts to single...