Then and Now

For Investors, data is paramount; it helps inform their decisions, gain context, and determine winning strategies. But traditional sources such as market data or public filings aren’t the only ones that tell the story. In the past, everything from the phases of the Moon to different seasons would be deemed to affect economic activity. Nowadays, things like point-of-sale data and mobile app usage can provide insight to Investors.

In this eBook, we have collected a number of reports from Smartkarma Insight Providers looking into sectors, markets, or specific companies using just such alternative data sources, gleaning insights that might be easy to miss otherwise.