bullish
Adidas Go Full Crypto
SUMMARY
- I used to tell brands that the best case study to research is Twitter. Now, I think it’s Adidas. Especially in a Sports context.
- Everything from the wording, the imagery, the projects they’ve collaborated with - this is a dream entrance by a brand into Web3.
- They understand that they have consumers, not an audience. Adidas have understood that they need to build an audience in this space
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