Equity Research Focusing on the Consumer Sector, Small Cap Consumer Research

Small Cap Consumer Research

Equity research on small cap consumer names.

Equity Research Focusing on the Consumer Sector

Small Cap Consumer Research, LLC is a leading company-sponsored equity research provider focusing on the consumer sector (apparel, brand licensing and specialty retailing segments).

Equity Bottom-Up

aka Brands Holding Corp / Equity Bottom-Up

<ul><li>We are reiterating our Buy rating, projections and $30 price target for a.k.a. Brands Holding after attending the opening of the latest Princess Polly store in Roosevelt Field in Long Island.</li><li>The store, the company's 12th Princess Polly location, demonstrated continued increased learning on how to drive and maximize the Princess Polly store setting, from a record number of fitting rooms, further emphasis on accessories and accessories driven displays, offerings centered around lifestyle and outfitting, no discounts and continued usage of RFID to better focus inventories and product flow.</li><li>We continue to be impressed with Princess Polly's loyal customer base and strong flow of fashion right offerings.</li></ul>

We are reiterating our Buy rating, projections and $30 price target for a.k.a. Brands Holding after attending the opening of the latest Princess Polly store in Roosevelt Field in Long Island.The store, the company's 12th Princess Polly location, demonstrated continued increased learning on how to drive and maximize the Princess Polly store setting, from a record number of fitting rooms, further emphasis on accessories and accessories driven displays, offerings centered around lifestyle and outfitting, no discounts and continued usage of RFID to better focus inventories and product flow.We continue to be impressed with Princess Polly's loyal customer base and strong flow of fashion right offerings.

AKA: Snapping the Store: Opening Shows Lessons Learned; Reiterate Buy, $30 PT