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Bell Financial Group Ltd - Developing a hybrid offer to capture market share
SUMMARY
- Bell Financial Group Ltd (ASX:BFG) is a diversified provider of financial products and software solutions within, and increasingly outside, its traditional full-service stockbroking business.
- BFG recently presented at the ASX SMID conference, and for the first time laid-out its plans to capture a share of the estimated 7m Australian adults currently not actively advised or using an on-line platform, with affordable, episodic advice with a digital support overlay.
- The current mix of on-line (Bell Direct) and full-service (Bell Potter) offerings, supported by internally developed end-to-end systems, place BFG in a unique position to deliver such a model.
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- Bell Financial Group Ltd - Developing a hybrid offer to capture market share31 Mar 2026
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