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Community Group Buying in Southeast Asia

295 Views27 Sep 2022 09:58
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SUMMARY
  • Community group buying is a type of B2C e-commerce where purchases are instigated or influenced not by individual buyers alone, but by reseller agents or a group of fellow consumers

  • Community group buying is a 3-5bn USD market in Southeast Asia today; future outlook depends on how well current players will be able to continue to innovate

  • In its most basic form, Community group buying is innovating by introducing agents of resellers who can take on the tasks performed by traditional distributors or retailers

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Sarabjit Singh
Defining Social Commerce in Southeast Asia
Cube Asia
Consumer DiscretionaryEquitiesThematic (Sector/Industry)
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  • Community Group Buying in Southeast Asia
    27 Sep 2022
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