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Thematic (Sector/Industry)

China Consumer discretionary / Thematic (Sector/Industry)

E-commerce platforms worldwide, including Chinese-owned fast-fashion rivals Shein and Temu, are embracing a novel business model that offers merchants the advantages of selling their goods overseas at a lower cost and higher convenience.
And mainland-based companies stand to benefit as the platforms come in search of reliable suppliers in China’s manufacturing hubs.
The model, known in China as the “full-service consignment model,” (全托管模式) sees online platforms take care of nearly all aspects of the selling process from setting the price of products and storing them to marketing, processing orders, and delivery.

E-commerce platforms worldwide, including Chinese-owned fast-fashion rivals Shein and Temu, are embracing a novel business model that offers merchants the advantages of selling their goods overseas at a lower cost and higher convenience.
And mainland-based companies stand to benefit as the platforms come in search of reliable suppliers in China’s manufacturing hubs.
The model, known in China as the “full-service consignment model,” (全托管模式) sees online platforms take care of nearly all aspects of the selling process from setting the price of products and storing them to marketing, processing orders, and delivery.

E-Commerce Giants Rush to Roll Out ‘Full-Service’ Business Model