Co-founder of Cube Asia, Cube Asia

Simon Torring

Co-founder of Cube Asia, a market insights company for online retail in Southeast Asia. We help brands, retail companies, and investors drive profitable growth by leveraging more recent, granular, and reliable data and insights about their online sales channels.

Co-founder of Cube Asia

Defining Social Commerce in Southeast Asia

Cube Asia

We offer granular market data and insights for online retail in Southeast Asia, helping brands and retail companies drive profitable growth. 

Why the Cube?
3 dimensions of granularity to help you get deep into the 1) geographies, 2) categories, and 3) types of data and insights you need for your business.

The Cube is a big-data machine that is continuously listening to public data sources and primary research, and triangulating across thousands of data points using probabilistic modeling to produce an accurate and granular picture of Southeast Asia’s online retail landscape.

Thematic (Sector/Industry)

Indonesia Internet and direct marketing retail / Thematic (Sector/Industry)

<ul><li>Singapore is the smallest of the six core Southeast Asian e-commercemarkets by GMV, but it tells one of the most strategically interesting stories in the region.</li><li>Unlike Indonesia, Thailand, or the Philippines, where the platform landscape has consolidated sharply around one or two players, Singapore retains a genuinely competitive three-platform dynamic heading into 2026.</li><li>Cube tracks gross merchandise value (GMV) across Shopee, Lazada, and TikTok Shop in Singapore on a monthly basis, covering all major physical goods categories.</li></ul>

Singapore is the smallest of the six core Southeast Asian e-commercemarkets by GMV, but it tells one of the most strategically interesting stories in the region.Unlike Indonesia, Thailand, or the Philippines, where the platform landscape has consolidated sharply around one or two players, Singapore retains a genuinely competitive three-platform dynamic heading into 2026.Cube tracks gross merchandise value (GMV) across Shopee, Lazada, and TikTok Shop in Singapore on a monthly basis, covering all major physical goods categories.

E-commerce in Singapore: Market Data, Platform Breakdown, and What Brands Need to Know in 2026